By  on February 11, 2011

Welcome to the new WWD Beauty Inc! This magazine marksa new era in beauty publishing for WWD, one that buildsupon our heritage of being a news leader and provides theinsight and analysis that we hope will enable you to stay onthe cutting edge of business thinking. As we were puttingthis issue together, many people in the industry asked me what prompted us torethink our editorial approach. The answer: At a time when the industry itselfis changing so dramatically—and so quickly—we knew that staying ahead of theever-evolving business curve was incumbent upon us, as well.

One of the most dramatic changes that is taking place revolves arounddemographics and age. The old distinctions that used to exist are rapidlydissolving—for proof, look no further than this month’s cover stars, the67-year-old supermodel Lauren Hutton and the 20-year-old rising starAshley Smith. Hutton, the iconic American beauty who ushered in an age ofindividualism that opened the door for generations to come, may be almost 50years older than Smith, but I think you’ll agree in looking at Ruven Afanador’swonderful pictures that the two women look like contemporaries.

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