David Suliteanu is an unlikely revolutionary. A retail veteran, he began his career at Bullocks in Los Angeles and steadily worked his way up the department store ranks to the position of vice chairman and director of stores at Macy’s East. He then spent two years as group president of diversified businesses at The Home Depot before joining Sephora in 2000. Under his tenure as president and chief executive officer, the number of stores has quintupled and sales have grown by a factor of 14. Suliteanu’s strategy basically lays in forgetting everything he learned as a department store retailer, making him the perfect choice for the cover of our Renegade issue, in which we’re celebrating those who have pioneered new ways to do business—and won.
“The predominant language spoken by retailers was a brand language. It was developed by the department store approach, which was brand- centric and continues to be brand-centric today,” Suliteanu told me over the course of my reporting for “Forging a New Model.” “Our approach from the beginning was never brand-centric. It was always client-centric.” That approach has led Sephora to implement some unorthodox—and extremely successful—methods for selling beauty products, be it by singling out a mere six products from thousands as the month’s must-buys or setting up in-store play stations where patrons can do anything from manicures to makeovers. Suliteanu’s current goal is equally audacious: to become the number-one prestige beauty retailer in America. Find out the strategy he and his senior management team have devised to achieve just that.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)