Mascara has always been the magic wand for Maybelline New York, but recently, the brand has proven itself extraordinarily adept at achieving success in a host of key categories. The number-one makeup brand in the world, with global retail sales of $3.8 billion according to Euromonitor, Maybelline has solidified its leadership in the eye category, all while building its face, lip and, now, nail businesses. Big? Yes. Safe? Most decidedly not—making the brand the ideal choice to feature in this, our second Power issue of WWD Beauty Inc. Led by two dynamic executives—Damien Bertrand, the global brand president, and David Greenberg, the U.S. president who also oversees the Garnier and Essie businesses—the L’Oréal-owned behemoth is positioning itself as a trendsetting leader intent on bringing the latest in makeup from the catwalk to the sidewalk. As Pete Born writes in “Master Minds,” “All of that energy has electrified the brand.”
The six innovators in “The Aha Moment” understand how to generate power, as well. Each is the brains behind an iconic beauty creation, something that not only became a perennial bestseller, but which spawned an entirely new category of products, to boot. I wanted to discover the genesis of such items as Frizz-Ease, Night Repair and Touche Éclat, among others, so I went straight to the creators to find out. I think you’ll agree that their stories are as amazing as they are inspirational, and their insights especially relevant today.
No doubt that the mass skin care market could use an inspiring hit of innovation to jolt it out of the doldrums. While sales in prestige treatment soared last year, up 14 percent, the mass market lagged behind with only 3 percent growth. WWD’s beauty financial editor Molly Prior spoke to marketers, retailers and some industry analysts to get their prescription for fixing the ails of this essential category.
Gina Boswell, the executive vice president of personal care at Unilever, is certainly doing her part to reenergize the mass skin care business with one of the biggest launches of the year: Simple, the number-one skin care line in the U.K. based on unit sales, launched in the U.S. in January, and looks to do for sensitive skin what Clinique’s Even Better Clinical Skin Tone Corrector has done for dark spots. In “Master Class,” Boswell describes the strategy behind the launch as part of an in-depth look at her professional assessment of the beauty industry and her personal management style. An experienced executive who has worked at Estée Lauder, Avon and Alberto Culver since graduating from Yale, Boswell has a fascinating perspective on what will drive the industry’s growth going forward. As we prepare for the upcoming WWD Beauty CEO Summit in May, I’d love to hear what you think the industry most needs to pay attention to in the year ahead. E-mail me at firstname.lastname@example.org and let me know.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion