Kees Kruythoff assumed his post as president of Unilever’s North American business after running the Brazilian operations of the Anglo-Dutch giant. Although conventional wisdom would hold that an emerging, fast-growing country would present a plethora of growth opportunities versus a mature, well-developed market, the opposite has proved to be the case. Unilever’s U.S. beauty business is on fire, with the company leading the mass market in sales increases in the key categories in which it competes. We wanted to know what is driving that success, and for the first time in more than a decade, key Unilever executives—Kruythoff and Gina Boswell, executive vice president of personal care in North America—sat down with WWD Beauty Inc for an in-depth discussion about the company’s strategic vision for the personal-care category. “We have a real growth agenda in the U.S.,” says Kruythoff. “It is all about growth, growth and growth.” To find out how he and Boswell are going to do it, turn to “Clean Sweep.”
Kruythoff also spent time running Unilever’s South Africa business. As he no doubt can attest, some of the countries of that continent are emerging as hot spots for beauty brands looking to establish a toehold in developing markets. WWD’s executive editor of beauty, Pete Born, and South African- based reporter Bambina Wise have collaborated on a report to give us a comprehensive overview of the region’s rapidly evolving beauty landscape. The result is in “Oh Africa!.”
The 18 people featured in “The Bay City Rollers” are also adept at optimizing growth opportunities. They represent the Silicon Valley power players in the worlds of tech and finance who most impact the beauty universe. The list features everyone from JH Partners’ John Hansen, best known for his acquisition of Bare Escentuals back in 1990, to Amy Cole, Instagram employee number six and the person to know if you’re a brand hoping to maximize your presence on the platform.
They’re on the cutting edge of knowing what’s next, and we hope you’ll feel the same after reading this issue.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)