Kees Kruythoff assumed his post as president of Unilever’s North American business after running the Brazilian operations of the Anglo-Dutch giant. Although conventional wisdom would hold that an emerging, fast-growing country would present a plethora of growth opportunities versus a mature, well-developed market, the opposite has proved to be the case. Unilever’s U.S. beauty business is on fire, with the company leading the mass market in sales increases in the key categories in which it competes. We wanted to know what is driving that success, and for the first time in more than a decade, key Unilever executives—Kruythoff and Gina Boswell, executive vice president of personal care in North America—sat down with WWD Beauty Inc for an in-depth discussion about the company’s strategic vision for the personal-care category. “We have a real growth agenda in the U.S.,” says Kruythoff. “It is all about growth, growth and growth.” To find out how he and Boswell are going to do it, turn to “Clean Sweep.”
Kruythoff also spent time running Unilever’s South Africa business. As he no doubt can attest, some of the countries of that continent are emerging as hot spots for beauty brands looking to establish a toehold in developing markets. WWD’s executive editor of beauty, Pete Born, and South African- based reporter Bambina Wise have collaborated on a report to give us a comprehensive overview of the region’s rapidly evolving beauty landscape. The result is in “Oh Africa!.”
The 18 people featured in “The Bay City Rollers” are also adept at optimizing growth opportunities. They represent the Silicon Valley power players in the worlds of tech and finance who most impact the beauty universe. The list features everyone from JH Partners’ John Hansen, best known for his acquisition of Bare Escentuals back in 1990, to Amy Cole, Instagram employee number six and the person to know if you’re a brand hoping to maximize your presence on the platform.
They’re on the cutting edge of knowing what’s next, and we hope you’ll feel the same after reading this issue.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew