Kees Kruythoff assumed his post as president of Unilever’s North American business after running the Brazilian operations of the Anglo-Dutch giant. Although conventional wisdom would hold that an emerging, fast-growing country would present a plethora of growth opportunities versus a mature, well-developed market, the opposite has proved to be the case. Unilever’s U.S. beauty business is on fire, with the company leading the mass market in sales increases in the key categories in which it competes. We wanted to know what is driving that success, and for the first time in more than a decade, key Unilever executives—Kruythoff and Gina Boswell, executive vice president of personal care in North America—sat down with WWD Beauty Inc for an in-depth discussion about the company’s strategic vision for the personal-care category. “We have a real growth agenda in the U.S.,” says Kruythoff. “It is all about growth, growth and growth.” To find out how he and Boswell are going to do it, turn to “Clean Sweep.”
Kruythoff also spent time running Unilever’s South Africa business. As he no doubt can attest, some of the countries of that continent are emerging as hot spots for beauty brands looking to establish a toehold in developing markets. WWD’s executive editor of beauty, Pete Born, and South African- based reporter Bambina Wise have collaborated on a report to give us a comprehensive overview of the region’s rapidly evolving beauty landscape. The result is in “Oh Africa!.”
The 18 people featured in “The Bay City Rollers” are also adept at optimizing growth opportunities. They represent the Silicon Valley power players in the worlds of tech and finance who most impact the beauty universe. The list features everyone from JH Partners’ John Hansen, best known for his acquisition of Bare Escentuals back in 1990, to Amy Cole, Instagram employee number six and the person to know if you’re a brand hoping to maximize your presence on the platform.
They’re on the cutting edge of knowing what’s next, and we hope you’ll feel the same after reading this issue.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)