The MAC flagship in Times Square employs 64 makeup artists who collectively speak nine different languages. At Galeries Lafayette in Paris, signs in Mandarin share floor space with French communiqués. Arabic is the lingua franca at London’s key retail destinations like Harrods and Selfridges, while in Turkey, speaking Russian is fast becoming a job requirement for sales associates. As a thriving middle class emerges in developing countries like China and Brazil, these newly empowered citizens are traveling abroad in ever increasing numbers. And when they travel, tops on their list of activities is shopping. “We are more nomadic than we were 20 years ago,” Clinique’s Ricardo Quintero told me when I interviewed him for “Movers, Shakers & Shoppers.” “Today, you see the Chinese everywhere—they are traveling the world and learning the codes of Western luxury.” Discover how savvy retailers and marketers are effectively targeting the new jet-setters.
The five women in “Counter Intuition” have personally seen an increase in the tourist trade. Each is a leading beauty adviser for a top brand at a major retailer around the country, and as such, is on the front lines of ever-evolving consumer patterns. We wanted to find out their firsthand experiences about what women are really looking for today—and what makes them buy in today’s post-recession reality. Their answers are illuminating.
Wendy Liebmann, chief executive officer and chief shopper of WSL Strategic Retail, not only knows what women want—she knows how, when, why and where they like to buy it. Liebmann has channeled her passion for shopping to create one of the world’s foremost consumer consultancies. Not one to sugarcoat the news, Liebmann’s insights are as bold as her personal style, and retailers such as Saks’ Steve Sadove and Boots’ Steve Lloyd count themselves among her fans. Find out why in “Life on the Buy Side.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty