We’ve dubbed Ronald O. Perelman beauty’s most elusive mogul, because for the past 27 years, the number of times that he’s consented to sit for a wide-ranging, on-the-record interview can be counted on a single hand. But what was really significant about Perelman’s presence on Thursday, April 5, when he sat down with WWD’s executive editor of beauty, Pete Born, for an hour-long exclusive talk, wasn’t that he was there—it’s what he was wearing.
Perelman sported a white shirt, navy sweater and denim jeans by J. Crew and a jacket by Brunello Cucinelli, the luxe Italian sportswear manufacturer whose clothing costs in the thousands. That high-low mix perfectly encompasses Perelman’s vision for Revlon, the storied American mass market cosmetics company that has had its shares of ups and downs since Perelman acquired it in 1985. Revlon is currently up, coming off a 4.5 percent sales increase for 2011, and led by a dynamic management team who seem to have the chairman’s full confidence. Their mission now is to transform the brand into one that epitomizes affordable luxury, so that a woman would feel proud to pull a Revlon lipstick out of her Hermès bag—much the same way that Perelman himself effortlessly combines J. Crew and Cucinelli. For more on Perelman’s strategy for Revlon, his assessment of the current state of the cosmetics industry and why his life as a high-profile New York billionaire isn’t nearly as glamorous as the tabloids make out, turn to “Ronald Perelman’s Vision Quest.”
Ronald Perelman has never been one to shrink from big ideas, and the people who I spoke to for “From Hi to Buy” are likewise bold thinkers. Take Joseph Einhorn, the entrepreneur behind TheFancy.com, who hopes to make Amazon ancient history. Pioneers in the area of social commerce, Einhorn and his cohorts are on the cutting edge of harnessing the incredible power of social media to tap the unlimited opportunity of e-commerce. Discover how some leading brands and technology experts expect the field to evolve.
Although the four industry legends in “Leaders of the Pack” are retired from active beauty duty, they would doubtless be among the first to explore the emerging area of social commerce. Guy Peyrelongue, Jeanette Wagner, Robert Mettler and Arie Kopelman each helped shape a different aspect of the modern beauty industry, but what comes through when speaking to each is their intense curiosity, creativity, work ethic and overall sheer enjoyment of helping people achieve tough goals. As the industry’s current leaders gather for the 2012 WWD Beauty CEO Summit, we spoke to these past leaders to get some perspective on the future. I hope you’ll find their remarks as fascinating as I do. E-mail me at jenny_fine@ fairchildfashion.com and let me know where you think our industry is headed. Key Points From This Issue
1. Revlon Rising. Ronald Perelman’s goal is to make Revlon the J. Crew of the beauty industry.
2. The World Is Flat. Beauty’s most respected leaders agree: The closer management is to the creative and research teams, the better.
3. Unlock the Box. Renato Semerari on why mass retailers need to radically rethink fragrance merchandising.
4. Money Matters. Prestige sales were up in 2011 and CEO salaries followed suit. A look at the numbers.
5. The Golden Glow of Success. Look for a wave of innovation to help drive sales of bronzers and self-tanners.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)