We’ve dubbed Ronald O. Perelman beauty’s most elusive mogul, because for the past 27 years, the number of times that he’s consented to sit for a wide-ranging, on-the-record interview can be counted on a single hand. But what was really significant about Perelman’s presence on Thursday, April 5, when he sat down with WWD’s executive editor of beauty, Pete Born, for an hour-long exclusive talk, wasn’t that he was there—it’s what he was wearing.
Perelman sported a white shirt, navy sweater and denim jeans by J. Crew and a jacket by Brunello Cucinelli, the luxe Italian sportswear manufacturer whose clothing costs in the thousands. That high-low mix perfectly encompasses Perelman’s vision for Revlon, the storied American mass market cosmetics company that has had its shares of ups and downs since Perelman acquired it in 1985. Revlon is currently up, coming off a 4.5 percent sales increase for 2011, and led by a dynamic management team who seem to have the chairman’s full confidence. Their mission now is to transform the brand into one that epitomizes affordable luxury, so that a woman would feel proud to pull a Revlon lipstick out of her Hermès bag—much the same way that Perelman himself effortlessly combines J. Crew and Cucinelli. For more on Perelman’s strategy for Revlon, his assessment of the current state of the cosmetics industry and why his life as a high-profile New York billionaire isn’t nearly as glamorous as the tabloids make out, turn to “Ronald Perelman’s Vision Quest.”
Ronald Perelman has never been one to shrink from big ideas, and the people who I spoke to for “From Hi to Buy” are likewise bold thinkers. Take Joseph Einhorn, the entrepreneur behind TheFancy.com, who hopes to make Amazon ancient history. Pioneers in the area of social commerce, Einhorn and his cohorts are on the cutting edge of harnessing the incredible power of social media to tap the unlimited opportunity of e-commerce. Discover how some leading brands and technology experts expect the field to evolve.
Although the four industry legends in “Leaders of the Pack” are retired from active beauty duty, they would doubtless be among the first to explore the emerging area of social commerce. Guy Peyrelongue, Jeanette Wagner, Robert Mettler and Arie Kopelman each helped shape a different aspect of the modern beauty industry, but what comes through when speaking to each is their intense curiosity, creativity, work ethic and overall sheer enjoyment of helping people achieve tough goals. As the industry’s current leaders gather for the 2012 WWD Beauty CEO Summit, we spoke to these past leaders to get some perspective on the future. I hope you’ll find their remarks as fascinating as I do. E-mail me at jenny_fine@ fairchildfashion.com and let me know where you think our industry is headed. Key Points From This Issue
1. Revlon Rising. Ronald Perelman’s goal is to make Revlon the J. Crew of the beauty industry.
2. The World Is Flat. Beauty’s most respected leaders agree: The closer management is to the creative and research teams, the better.
3. Unlock the Box. Renato Semerari on why mass retailers need to radically rethink fragrance merchandising.
4. Money Matters. Prestige sales were up in 2011 and CEO salaries followed suit. A look at the numbers.
5. The Golden Glow of Success. Look for a wave of innovation to help drive sales of bronzers and self-tanners.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge