As I was making my way through Interwoven Globe, a fascinating exhibit at the Metropolitan Museum of Art that covers the worldwide textile trade from 1500 to 1800, I was immediately reminded of this issue’s cover subject, Laurent Attal, the executive vice president of research and innovation at L’Oréal. The show is a beautiful examination, through richly embroidered and decorated fabrics, of the cross-pollination of ideas between Europe, Asia and the Americas, demonstrating how themes, motifs, materials and ideas travel beyond borders. It is a concept with which Attal is intimately familiar. His domain is vast—L’Oréal has research facilities all over the world—and since being appointed to his post in 2010 by chief executive officer Jean-Paul Agon, Attal has expertly interwoven and transferred ideas, innovations and breakthroughs from one area of the globe to another. He recently invited WWD’s executive editor of beauty, Pete Born, to spend two days with him touring L’Oréal’s facilities located just outside of Paris. In addition to this rare glimpse inside the company’s state-of-the-art laboratories, Attal shared his strategic vision for how L’Oréal is evolving its approach to science and innovation. As Born writes in “Doctor of the Universe,” “Clearly, the ‘hope in a jar’ school of marketing hype of decades past is dead; the future will be fought in the lab.”
This issue, WWD Beauty Inc’s third-annual Science Issue, explores that idea in depth. In “The Innovation Exchange,” I asked leaders from five different sectors of the industry—marketing, research, supply, retail and editorial—how they see the skin-care sector evolving in an era that is absolutely transformational for the category. Meanwhile, in “The Unstoppable Entrepreneur,” Gail Federici analyzes the myriad factors that have led to her incredible—and continuing—success in hair care.
Of course, the digital revolution continues to exert a profound influence on beauty. Most recently, we are seeing a new class of influencers emerge on YouTube, personalities who are quickly becoming the voice of beauty authority for Millennials. In “Screen Grab,” our West Coast–based beauty editor, Rachel Brown, presents a compelling overview of the YouTube ecosystem, including a comprehensive list of the channel’s rising stars in four key global markets. Many have fan bases that number in the millions, and while some of the names may be new to mainstream marketers, no doubt Attal and his colleagues are tuned in to this—and all—of the changing dynamics of the beauty industry.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)