As I was making my way through Interwoven Globe, a fascinating exhibit at the Metropolitan Museum of Art that covers the worldwide textile trade from 1500 to 1800, I was immediately reminded of this issue’s cover subject, Laurent Attal, the executive vice president of research and innovation at L’Oréal. The show is a beautiful examination, through richly embroidered and decorated fabrics, of the cross-pollination of ideas between Europe, Asia and the Americas, demonstrating how themes, motifs, materials and ideas travel beyond borders. It is a concept with which Attal is intimately familiar. His domain is vast—L’Oréal has research facilities all over the world—and since being appointed to his post in 2010 by chief executive officer Jean-Paul Agon, Attal has expertly interwoven and transferred ideas, innovations and breakthroughs from one area of the globe to another. He recently invited WWD’s executive editor of beauty, Pete Born, to spend two days with him touring L’Oréal’s facilities located just outside of Paris. In addition to this rare glimpse inside the company’s state-of-the-art laboratories, Attal shared his strategic vision for how L’Oréal is evolving its approach to science and innovation. As Born writes in “Doctor of the Universe,” “Clearly, the ‘hope in a jar’ school of marketing hype of decades past is dead; the future will be fought in the lab.”
This issue, WWD Beauty Inc’s third-annual Science Issue, explores that idea in depth. In “The Innovation Exchange,” I asked leaders from five different sectors of the industry—marketing, research, supply, retail and editorial—how they see the skin-care sector evolving in an era that is absolutely transformational for the category. Meanwhile, in “The Unstoppable Entrepreneur,” Gail Federici analyzes the myriad factors that have led to her incredible—and continuing—success in hair care.
Of course, the digital revolution continues to exert a profound influence on beauty. Most recently, we are seeing a new class of influencers emerge on YouTube, personalities who are quickly becoming the voice of beauty authority for Millennials. In “Screen Grab,” our West Coast–based beauty editor, Rachel Brown, presents a compelling overview of the YouTube ecosystem, including a comprehensive list of the channel’s rising stars in four key global markets. Many have fan bases that number in the millions, and while some of the names may be new to mainstream marketers, no doubt Attal and his colleagues are tuned in to this—and all—of the changing dynamics of the beauty industry.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews