A beauty magazine cover with no makeup and zero retouching may seem counter intuitive for a publication that’s all about, well, beauty. But in this issue of WWD Beauty Biz, we did just that. Inspired by our overall theme of the ever-burgeoning worlds of well-being and environmental responsibility, we searched for ways to present the subject with a unique point of view. After all, who wants to read another “green” magazine?
But the idea of organic beauty using nature’s own wiles—that intrigued and inspired us. And what’s more natural than the myriad colors, textures, shapes and sizes of hair? But could hair alone carry a cover, without the extra artifice of retouching or even makeup? When stylist Dennis Lanni, one of the most creative—and fearless—minds in the business, professed himself up to the challenge, we decided to find out. We think it was an eminently successful experiment. Turn to “MinMax” on page 30 to decide for yourself.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)