By  on February 8, 2008

A beauty magazine cover with no makeup and zero retouching may seem counter intuitive for a publication that’s all about, well, beauty. But in this issue of WWD Beauty Biz, we did just that. Inspired by our overall theme of the ever-burgeoning worlds of well-being and environmental responsibility, we searched for ways to present the subject with a unique point of view. After all, who wants to read another “green” magazine?

But the idea of organic beauty using nature’s own wiles—that intrigued and inspired us. And what’s more natural than the myriad colors, textures, shapes and sizes of hair? But could hair alone carry a cover, without the extra artifice of retouching or even makeup? When stylist Dennis Lanni, one of the most creative—and fearless—minds in the business, professed himself up to the challenge, we decided to find out. We think it was an eminently successful experiment. Turn to “MinMax” on page 30 to decide for yourself.

As you’ll see, bigger is better in the hairstyles Lanni created, an apt description for personal care sales in Brazil, too. The third biggest beauty market in the world, the South American country is also one of the fastest developing. That made it the ideal locale for the launch of World Wide Watch, our new feature in which we take an in-depth look at a different international market each month, from Dubai to Vietnam, Germany to Argentina.

WWW is part of an overall larger initiative for WWD Beauty Biz. With this issue, we’re taking our coverage global and welcoming new readers from our sister publication Beauty Report International. Our editors will be scouring the world to bring you the latest ideas, products, trends and news from the four corners of the globe, as well as covering the issues confronting our industry on a worldwide basis. This month, for example, Paris-based reporter Ellen Groves writes on the growing paradox between consumers’ increasing demand for natural beauty products and the strain that such demand is putting on nature itself (not to mention manufacturers).

This issue also features a global roundup of a new breed of stores that are combining beauty, health, fitness, nutrition and style. We’ve dubbed it the feel-good retail revolution, and you can read about it in “Shop Right” on page 42. We’ve also got dispatches from Hong Kong on the latest pedicure craze, from Paris on the jaw-droppingly extravagant hair and makeup looks at the spring couture shows and from California, where Deborah Szekely, the octogenarian founder of Golden Door and Rancho La Puerta spas, shares her secrets for a life well lived. Though her individual drive has led to much of her success, Szekely’s wisdom is universal. “I’m a knowledge omnivore,” she writes. “I seek out the many who specialize and I open my own mind to endless possibilities so I can adapt and adopt what they tell me.”

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