In the new sitcom Rob, comedian Rob Schneider plays a schlubby anglo man married to a hot Latina. Critics roundly panned the show—“fusty banality” was the verdict of the New York Times. Viewers disagreed, however, with 13.5 million people tuning in to watch the premiere on January 12, a figure EW.com said “stunned” the entertainment industry.
Clinique’s Ricardo Quintero wasn’t surprised however. Noting that Rob marks the first time a Latino family has been the centerpiece of a TV show on a mainstream American network, he says succinctly: “This show is tapping into an overall larger cultural trend that is happening.”
Indeed. That cultural trend—namely, the Hispanic population explosion in the U.S. over the last decade—has major implications for society overall, and beauty in particular. For Latino women (and men), beauty is a cultural imperative, making this a group that is going to be a key driver of sales in the U.S. in the years to come—the new generation of power consumer. “Latinas take great care of their appearance and they embrace their femininity in an amazing way,” says Chanel’s Christine Dagousset. As you’ll read in “Viva Latina,” that translates into a group that buys more makeup, skin care, hair products and fragrance than Caucasian consumers— provided marketers are attuned to their needs.
No doubt that the four women in “The Crimson Guard”—Marla Malcolm Beck, Jani Friedman, Katia Beauchamp and Ada Polla— are listening to the Latin beat. Each is a graduate of Harvard University, and each is out to make her mark in the beauty industry in a different way. WWD’s beauty financial editor, Molly Prior, recently sat down to talk with each about what it takes to succeed as an entrepreneur today.
Elsewhere in this issue, you’ll find an in-depth interview with Esi Eggleston Bracey, the exuberant executive who is the vice president of global cosmetics at Procter & Gamble. One of her favorite phrases is “rock your beautiful,” and she certainly applies it to every area of her life, as you’ll read in “Master Class.”
Jennifer Weil, our European beauty editor, profiled another dynamic rising star, perfumer Olivier Polge. The son of Chanel master perfumer Jacques Polge, Olivier is quickly making a name for himself with scents such as Balenciaga Paris and Dolce & Gabbana The One. While Polge admits that he can’t remember a time when he wasn’t aware of perfumery, he’s also very much his own man, personally and professionally. As with the others in this issue, we think he represents the best and brightest of the present and the future of the beauty industry, and hope you agree.
Drop me a line and let me know what you think at Jenny_Fine@fairchildfashion.com.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty