By  on February 10, 2012

In the new sitcom Rob, comedian Rob Schneider plays a schlubby anglo man married to a hot Latina. Critics roundly panned the show—“fusty banality” was the verdict of the New York Times. Viewers disagreed, however, with 13.5 million people tuning in to watch the premiere on January 12, a figure EW.com said “stunned” the entertainment industry.

Clinique’s Ricardo Quintero wasn’t surprised however. Noting that Rob marks the first time a Latino family has been the centerpiece of a TV show on a mainstream American network, he says succinctly: “This show is tapping into an overall larger cultural trend that is happening.”

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