The brands will each take home 100,000 Australian dollars.
January 23, 2017
• Robert Williams
Egoiste Platinum Polished For Bow
NEW YORK -- When the high-decibel 1991 U.S. launch of its men's fragrance Egoiste fizzled in less than a year, Chanel had to decide whether to write off the estimated $9 million it had spent promoting the brand or try to cash in on the hype it had...