By  on May 9, 2014

Like untold numbers of entrepreneurs before them, husband-and-wife team Glenn and Shannon Dellimore laid the groundwork for GlamGlow at home, around their coffee table. They struggled to Cobble together $80 to pay for the first batch of samples of the brand’s mud treatment products, and they toiled to get those products into the hands of family, friends and a few influential people to spread the word, all along encountering naysayers who argued mud (mud!) would never catch on.

But then something unusual happened: GlamGlow took off—quickly. After just 36 months on shelves, retail sales reached $106 million last year, according to the Dellimores, between just two stockkeeping units—Youthmud Tinglexfoliate Treatment and Supermud Clearing Treatment. Competing with conglomerates that have advertising budgets the size of some states’ GDPs, GlamGlow, now sold in 80 countries, skyrocketed to become among the top skin-care brands at a growing list of retailers that includes Sephora, Harrods and Douglas.

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