Beauty thrives on individuality, which is likely why the phrase unique selling proposition is bandied about so often in marketing meetings and product presentations. But as someone whose job it is to attend such assemblages, I can tell you that there are times when the last two words (selling proposition) seem to take precedence over the first (unique). Happily, that’s not the case this spring. As our editors were putting together this issue, our annual guide to the season’s key products and trends, we got more and more excited by the creativity and new ideas laid out before us. Beauty companies big and small have done a great job of creating compelling products to attract customers to their counters.
Makeup, for example, features new directions in both textures and colors. Bright, juicy shades of orange have replaced red and pink as the season’s style statement, while technology has injected the latest foundations with a dose of modernity, such as Estée Lauder’s long-wearing yet sheer foundation (this sounds much simpler to achieve than it actually is). The newest skin care ingredients are sourced from incredibly diverse locales, be it Brazil’s Amazon jungle or the research laboratory of a leading university, while new products like Clairol’s Perfect 10 hair color have the potential to propel a staid category into the stratosphere again. Even fragrance packaging gave our editors an aha! moment, with Brazilian designer Isabela Capeto’s cherry red doll flacon eliciting approval all around. “Spring Beauty Handbook” on page 40 features these and more in our comprehensive A to Z guide of the season’s key trends.
In this issue, we’ve also turned the spotlight on the trendsetters of tomorrow. “The Creative Coalition” features the work of seven emerging hair and makeup artists who beauty and fashion insiders tap as the image makers of the future. During a two-day shoot, I had the opportunity to meet and work with them all, an incredibly energizing experience. While each has his or her own unique style, some fascinating similarities did emerge: Each of the hairstylists comes from a hairdressing family, two are from Belgium and they all love Kérastase products. The makeup artists are all crazy about colors from MAC and Make Up For Ever and two out of three studied fine art before embarking on their chosen career paths. For this portfolio, we asked each to execute his or her vision for spring. Meet them and discover their work starting on page 48.
While we were working with the artists on our story, many of them were also working on fall looks for New York Fashion Week. It was a winning season, as you’ll see in our special report, “Study in Contrast.” Historically, the majority of New York designers take a minimalist stance when it comes to beauty. Not this season—makeup overall was present and polished, while hair was more kinetic and quirky. Key trends included burgundy lips, acid-bright eye shadows, voluminous updos and myriad variations on the bun. Taken as a whole, the effect was dramatic and drop-dead gorgeous. And isn’t that what being unique is all about?
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)