Avon's Mark brand is launching it's first philanthropic effort dubbed the Girls m.powerment Campaign.
The teen-targeted brand partnered with "The Hills" star and brand spokeswoman Lauren Conrad to launch the campaign, which is designed to help prevent dating abuse and partner violence.
"We'd like to empower women through our Mark brand by creating a platform of initiatives that are centered around things that are important to women," said Claudia Poccia, global president of Mark and strategic alliances. "We wanted to give a voice to women and build awareness to educate women so over time we can work toward putting shelters out of business."
In addition to her role as campaign spokeswoman, Conrad will serve as first honorary co-chair of the m.powerment Expert Advisory Board together with Poccia. As part of the program, in October the committee will award up to five organizations dedicated to ending relationship abuse with a grant of at least $50,000.
For the cause, Conrad has designed the "Have a Heart" necklace available in gold and silver. All proceeds from sales will go toward raising funds and awareness for the cause. Retailing for $22, the necklace will be available from September through April via Mark representatives and online through meetmark.com. Also in September, Conrad plans to introduce a fall and winter accessories collection for Mark, which includes jewelry, hair accessories, scarves, hats and gloves.
Conrad said, "It's a great collaboration since it empowers women to do what they want and encouraging them to go out there and be their own person."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion