Avon's Mark brand is launching it's first philanthropic effort dubbed the Girls m.powerment Campaign.The teen-targeted brand partnered with "The Hills" star and brand spokeswoman Lauren Conrad to launch the campaign, which is designed to help prevent dating abuse and partner violence. "We'd like to empower women through our Mark brand by creating a platform of initiatives that are centered around things that are important to women," said Claudia Poccia, global president of Mark and strategic alliances. "We wanted to give a voice to women and build awareness to educate women so over time we can work toward putting shelters out of business."In addition to her role as campaign spokeswoman, Conrad will serve as first honorary co-chair of the m.powerment Expert Advisory Board together with Poccia. As part of the program, in October the committee will award up to five organizations dedicated to ending relationship abuse with a grant of at least $50,000. For the cause, Conrad has designed the "Have a Heart" necklace available in gold and silver. All proceeds from sales will go toward raising funds and awareness for the cause. Retailing for $22, the necklace will be available from September through April via Mark representatives and online through meetmark.com. Also in September, Conrad plans to introduce a fall and winter accessories collection for Mark, which includes jewelry, hair accessories, scarves, hats and gloves.Conrad said, "It's a great collaboration since it empowers women to do what they want and encouraging them to go out there and be their own person."
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)