Avon's Mark brand is launching it's first philanthropic effort dubbed the Girls m.powerment Campaign.
The teen-targeted brand partnered with "The Hills" star and brand spokeswoman Lauren Conrad to launch the campaign, which is designed to help prevent dating abuse and partner violence.
"We'd like to empower women through our Mark brand by creating a platform of initiatives that are centered around things that are important to women," said Claudia Poccia, global president of Mark and strategic alliances. "We wanted to give a voice to women and build awareness to educate women so over time we can work toward putting shelters out of business."
In addition to her role as campaign spokeswoman, Conrad will serve as first honorary co-chair of the m.powerment Expert Advisory Board together with Poccia. As part of the program, in October the committee will award up to five organizations dedicated to ending relationship abuse with a grant of at least $50,000.
For the cause, Conrad has designed the "Have a Heart" necklace available in gold and silver. All proceeds from sales will go toward raising funds and awareness for the cause. Retailing for $22, the necklace will be available from September through April via Mark representatives and online through meetmark.com. Also in September, Conrad plans to introduce a fall and winter accessories collection for Mark, which includes jewelry, hair accessories, scarves, hats and gloves.
Conrad said, "It's a great collaboration since it empowers women to do what they want and encouraging them to go out there and be their own person."
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