By  on May 30, 2014

The Estée Lauder Cos. Inc. is riding a rising wave of digitally fed consumer empowerment.

“I have seen the world change significantly over the years,” said 28-year veteran Cedric Prouvé, group president of international at Lauder. “But the kind of change we are experiencing now — the degree, the magnitude, the speed — is unlike anything we have experienced before.

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