By  on October 11, 2011

With 60 percent of its beauty sales done outside North America — 150 countries and territories at last count — The Estée Lauder Cos. Inc. places a strong emphasis on international business. So what keeps the man responsible for overseeing those markets up at night?

“China keeps me up at night,” admitted Cedric Prouvé, group president, international, for The Estée Lauder Cos. Inc. “There are a number of challenges to succeeding in China, but succeeding in China is succeeding globally.” That is not only due to purchases within the country itself, but sales to Chinese consumers in other markets like France, Italy, the U.S. and the U.K.

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