The Estée Lauder Companies is deepening its talent bench, tapping two outsiders to fill key growth positions.Andrea Dorigo, previously chief executive officer of home appliance company Pirch, has been named senior vice president and general manager of global retail, a new position, while April K. Anslinger, a 15-year veteran of Procter & Gamble who worked primarily in its hair-care division, has been appointed senior vice president and general manager of Aveda for North America.The appointments come on the heels of Lauder tapping Birchbox and Sephora Canada veteran Philippe Pinatel to become senior vice president, global general manager of MAC Cosmetics.Dorigo, who will report to Olivier Bottrie, global president of travel retail and retail development, will focus on Lauder’s owned stores globally and will work across brands and regions. His mandate is to “drive profitable growth, including increasing opportunities to strengthen consumer coverage, unleash the power of omnichannel and foster innovative thinking, from new formats to consumer experience,” according to the company. Before Pirch, Dorigo was president of Oakley Inc., and president, North America, at Brooks Brothers.His appointment comes at a time when Lauder reported fiscal 2018 second-quarter results that included double-digit sales growth across numerous regions and channels, including travel retail, Asia Pacific (both department store and online) and in the U.S. in specialty retail and online.Anslinger will report to Chris Good, Lauder’s president of North America. She joins the company from Schwan Food Company, where she was chief growth officer; at P&G, her most recent position was brand leader of Herbal Essences.“April will focus on optimizing Aveda’s growth potential in North America, leveraging her expertise in the hair care category and her adeptness in brand-building, digital and channel mix to create new and innovative ways to drive consumers to the distinctive Aveda experience in salons and spas, online and in stores,” said Good.She joins Aveda at a critical point for the brand. While its hair-care sales are driving solid online growth, said Lauder in its recent earnings report, both the salon channel and its freestanding retail stores have softened. Additionally, the brand’s skin-care sales were down year-over-year.During a recent interview, Lauder ceo Fabrizio Freda spoke of the company’s strategy to leverage influencer marketing more effectively in the hair-care category, which was the fastest-growing beauty segment tracked by influencer analytics firm Tribe Dynamics in 2017. “Both Aveda and Bumble are becoming much more social media active,” he said. The other part of Lauder’s hair strategy includes “creating a high level of loyalty” to the products in its brands’ portfolios with superior product quality, Freda said.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim