The Estée Lauder brand has new marketing and creative leads.Stephane de La Faverie, global brand president, Estée Lauder, has named Marie Han Silloway and Matthew Parr as senior vice president, global consumer marketing and senior vice president, global creative director, respectively. The appointments are effective immediately.Silloway, who reports to de La Faverie in her newly created position, will oversee social and digital media, as well as all omnichannel, promotional and in-store programs. She has held senior roles at Godiva, most recently, as well as Coca-Cola and Starbucks.Parr succeeds Richard Ferretti, who after six years left the Lauder brand to join Bobbi Brown Cosmetics as global creative director. In his role, Parr will spearhead all creative initiatives and visual communication spanning digital to visual merchandising and store design. Parr spent the past four years as vice president, global creative at MAC Cosmetics.“Both Marie and Matthew are visionaries who will bring new perspectives to communicating and connecting with our consumers around the world, including unique, dynamic and disruptive experiences,” de La Faverie said.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.