MILAN — Estée Lauder opened on Monday its first European stand-alone store in Milan. Situated in the central Via Dante, the 431-square-foot unit carries all the brand’s makeup, skin-care and fragrance products, offering a selection comparable only to the one on its e-commerce. In addition, a range of beauty services and in-store events is implemented to boost the interaction with consumers and draw new clients.“We’re really proud to open our first European store here,” said Estée Lauder Italia director Fulvia Aurino. The executive underscored how the choice was “an important recognition” rewarding the efforts and investments made by the Italian branch in the last couple of years.“Milan is a key city for the world of luxury and design and a touristic pole,” she continued, adding that the goal is to make the store the beauty destination for Milanese and foreign women of all ages.[caption id="attachment_11043066" align="aligncenter" width="680"] The Estée Lauder store in Milan.[/caption]Overlooking the lively shopping street, the store stands out with its elegant and modern façade, featuring a blue and gold logo sign and a golden striped panel. Such design motif is replicated inside through golden walls bearing the EL initials.Dominated by polish and essential black and gold furniture, the luminous space is divided in corners according to specific product areas, as eyes, lips and face. Key corners are dedicated to the high-end Re-Nutriv skin-care line and to the Aerin fragrance collection, which was launched in 2013.[caption id="attachment_11043077" align="aligncenter" width="1024"] The Estée Lauder store in Milan.[/caption]Focusing on interaction with customers, the store offers beauty services — free and upon payment — ranging from quick consultations with experts to one-hour treatments.Free, quick options include assistance in finding the perfect foundation tone, discovering makeup trends and celebrities’ styles and a Brow Bar service providing tips and suggestions for the care of eyebrows.Regarding skin care, free packages range from consultations with experts on customized beauty routines to adopt to quick masks trials; from technical tutorials to eliminate under-eye signs to specific lifting and rejuvenating treatments for face, neck, eyes and hands.Available upon payment, longer treatments include custom makeup classes; specific eyebrow tutorials with in-store video shootings to replicate the tips at home and bridal makeup services, among others. Prices for these options range from 35 euros to 250 euros.Digital tools are also implemented in the unit to provide additional services, as tablets offering the YouCam program to virtually test makeup products and latest trends.The “click and collect” service is also available at the store, along with the “Exclusive Wrapping Service,” which enables clients to wrap the purchased goods with customized paper, boxes and ribbons.[caption id="attachment_11043073" align="aligncenter" width="680"] The Estée Lauder store in Milan.[/caption]Operating from Monday to Sunday, the store will be officially launched and feted with an event on Dec. 5, but the company hasn’t disclosed further details yet.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)