MILAN — Estée Lauder opened on Monday its first European stand-alone store in Milan. Situated in the central Via Dante, the 431-square-foot unit carries all the brand’s makeup, skin-care and fragrance products, offering a selection comparable only to the one on its e-commerce. In addition, a range of beauty services and in-store events is implemented to boost the interaction with consumers and draw new clients.“We’re really proud to open our first European store here,” said Estée Lauder Italia director Fulvia Aurino. The executive underscored how the choice was “an important recognition” rewarding the efforts and investments made by the Italian branch in the last couple of years.“Milan is a key city for the world of luxury and design and a touristic pole,” she continued, adding that the goal is to make the store the beauty destination for Milanese and foreign women of all ages.[caption id="attachment_11043066" align="aligncenter" width="680"] The Estée Lauder store in Milan.[/caption]Overlooking the lively shopping street, the store stands out with its elegant and modern façade, featuring a blue and gold logo sign and a golden striped panel. Such design motif is replicated inside through golden walls bearing the EL initials.Dominated by polish and essential black and gold furniture, the luminous space is divided in corners according to specific product areas, as eyes, lips and face. Key corners are dedicated to the high-end Re-Nutriv skin-care line and to the Aerin fragrance collection, which was launched in 2013.[caption id="attachment_11043077" align="aligncenter" width="1024"] The Estée Lauder store in Milan.[/caption]Focusing on interaction with customers, the store offers beauty services — free and upon payment — ranging from quick consultations with experts to one-hour treatments.Free, quick options include assistance in finding the perfect foundation tone, discovering makeup trends and celebrities’ styles and a Brow Bar service providing tips and suggestions for the care of eyebrows.Regarding skin care, free packages range from consultations with experts on customized beauty routines to adopt to quick masks trials; from technical tutorials to eliminate under-eye signs to specific lifting and rejuvenating treatments for face, neck, eyes and hands.Available upon payment, longer treatments include custom makeup classes; specific eyebrow tutorials with in-store video shootings to replicate the tips at home and bridal makeup services, among others. Prices for these options range from 35 euros to 250 euros.Digital tools are also implemented in the unit to provide additional services, as tablets offering the YouCam program to virtually test makeup products and latest trends.The “click and collect” service is also available at the store, along with the “Exclusive Wrapping Service,” which enables clients to wrap the purchased goods with customized paper, boxes and ribbons.[caption id="attachment_11043073" align="aligncenter" width="680"] The Estée Lauder store in Milan.[/caption]Operating from Monday to Sunday, the store will be officially launched and feted with an event on Dec. 5, but the company hasn’t disclosed further details yet.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)