PARIS — In keeping with its quest of bringing beauty to all, L’Oréal and Perfect Corp. have revealed a partnership integrating the color cosmetics collections from all the beauty giant’s brands worldwide in the YouCam Makeup application, which uses augmented reality.“We were really impressed by the ecosystem of apps they were building, with the amazing technical capacities they had and the amazing social environment they created,” Lubomira Rochet, chief digital officer of L’Oréal, told WWD. She explained that today, hundreds of millions of people are using the suite of apps, which also includes YouCam Perfect, YouCam Fun and YouCam Nails.Through the collaboration, people can virtually try out the French beauty giant’s color cosmetics brands, learn about the products and shop through the app or in store.“We believe that it is an amazing source of visibility for our brands, especially our makeup brands,” continued Rochet, adding it’s a chance, as well, to create a personalized relationships with YouCam members and users.According to Rochet, YouCam apps have numerous points of difference, such as their powerful augmented reality technology; the rapid pace at which they’re being given new functionalities — from filters to live-streaming today and, in the future, AR-powered shopping, for instance.The partnership helps L’Oréal continue building omnichannel experiences. “We know that services are a big part of those journeys,” explained the executive. “So we really want to invest in those services in each and every relevant touch point — essentially online and in stores.“We know that with those types of experiences, the conversion rates and the buying rates increase a lot,” said Rochet.“The partnership will continue to deliver breakthrough activations similar to what we did during this year’s Cannes Film Festival, where YouCam Makeup and L’Oréal Paris showcased 64 virtual beauty looks for fans in the U.S., India, Mexico and Russia to try virtually in the app,” said Alice Chang, chief executive officer of Perfect Corp. “Each look incorporated a collection of L’Oréal Paris products that users could try on and purchase through the app, delivering a unique red-carpet beauty experience and using the latest AR technology.“With over 450 million downloads, YouCam apps reach key Millennial beauty lovers and empowers them on their beauty journey,” she continued.[caption id="attachment_10941977" align="alignnone" width="200"] Using the YouCam Makeup app.[/caption]The L’Oréal-Perfect Corp. partnership began with L’Oréal Paris and Yves Saint Laurent in Japan.Speaking of YouCam, Rochet said: “They’re really strong in countries like India, Russia, the U.S., Europe and Brazil, so it’s super interesting because it really started from Asia, from the very specific ecosystem of mobile-first types of counties. And today, it is expanding everywhere. I think it’s fantastic in our mission of bringing beauty to all.“For us it is really a great way of staying on the edge of the beauty experience everywhere,” she said.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)