PARIS — L’Oréal Paris plans to turn the Avenue des Champs-Élysées into a fashion runway on Oct. 1 in a project conceived with La Fédération de la Haute Couture et de la Mode and the backing of the Paris mayor’s office.Dubbed Le Défilé L’Oréal Paris, it is billed as the first runway down the French capital’s tony shopping street. On the catwalk will be a number of L’Oréal Paris spokespeople, including Jane Fonda, Doutzen Kroes, Maria Borges and Soo Joo Park; new faces; models sporting 70 hair and makeup looks — twists on Parisian chic; fashion icons, and influencers, according to the brand.The program is done in partnership with the Chopard jewelry brand and 18 established and emerging fashion houses, including Courrèges, Isabel Marant, Mulberry, Olivier Theyskens, Off-White, Ami and Pierre Hardy.“This is a celebration of Paris, the heart of our brand, and the fashion-beauty synergy that drives creativity forward in this city,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris global brand president, in a statement. “Bringing the show onto the most famous street of Paris is a way of opening up the worlds of fashion and beauty like never before. Le Défilé L’Oréal Paris is truly open to all, and we are proud to cast models and spokespersons from all around the world, and from diverse backgrounds to represent beauty for everyone.”Six hundred people will be seated to watch the show, and thousands more are expected to look on.The makeup looks parading down the runway will be created by Val Garland, the newly minted L’Oréal Paris global makeup director. Hairstyles are to be conceived by Stéphane Lancien, global hair director for the brand.The duo will hold two live master classes right after the presentation, which will be viewable on social media. There are also to be four pop-up hair and makeup booths — manned by 24 beauty experts, wielding 9,545 L’Oréal Paris products — dotting the Champs-Élysées for a see now, try now beauty experience.For the next Paris Fashion Week, which begins on Sept. 26, L’Oréal Paris will be involved in hair and makeup backstage at a dozen shows. The brand plans — through its social channels — to give viewers a glimpse of what happens behind the scenes at fashion displays, runway beauty tips and how-to advice.Also during fashion week, on Sept. 28, L’Oréal Paris and Balmain will co-host The Invincible Party in celebration of the brands’ joint lipstick collection, called Color Riche. The 12-unit line, developed with Balmain’s creative director Olivier Rousteing, gleaned inspiration from three runway themes key to the fashion label.Earlier in the day, L’Oréal Paris will be backstage at the Balmain spring 2018 show.L’Oréal Paris first became a Paris Fashion Week sponsor in early 2016.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)