PARIS — L’Oréal Paris plans to turn the Avenue des Champs-Élysées into a fashion runway on Oct. 1 in a project conceived with La Fédération de la Haute Couture et de la Mode and the backing of the Paris mayor’s office.Dubbed Le Défilé L’Oréal Paris, it is billed as the first runway down the French capital’s tony shopping street. On the catwalk will be a number of L’Oréal Paris spokespeople, including Jane Fonda, Doutzen Kroes, Maria Borges and Soo Joo Park; new faces; models sporting 70 hair and makeup looks — twists on Parisian chic; fashion icons, and influencers, according to the brand.The program is done in partnership with the Chopard jewelry brand and 18 established and emerging fashion houses, including Courrèges, Isabel Marant, Mulberry, Olivier Theyskens, Off-White, Ami and Pierre Hardy.“This is a celebration of Paris, the heart of our brand, and the fashion-beauty synergy that drives creativity forward in this city,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris global brand president, in a statement. “Bringing the show onto the most famous street of Paris is a way of opening up the worlds of fashion and beauty like never before. Le Défilé L’Oréal Paris is truly open to all, and we are proud to cast models and spokespersons from all around the world, and from diverse backgrounds to represent beauty for everyone.”Six hundred people will be seated to watch the show, and thousands more are expected to look on.The makeup looks parading down the runway will be created by Val Garland, the newly minted L’Oréal Paris global makeup director. Hairstyles are to be conceived by Stéphane Lancien, global hair director for the brand.The duo will hold two live master classes right after the presentation, which will be viewable on social media. There are also to be four pop-up hair and makeup booths — manned by 24 beauty experts, wielding 9,545 L’Oréal Paris products — dotting the Champs-Élysées for a see now, try now beauty experience.For the next Paris Fashion Week, which begins on Sept. 26, L’Oréal Paris will be involved in hair and makeup backstage at a dozen shows. The brand plans — through its social channels — to give viewers a glimpse of what happens behind the scenes at fashion displays, runway beauty tips and how-to advice.Also during fashion week, on Sept. 28, L’Oréal Paris and Balmain will co-host The Invincible Party in celebration of the brands’ joint lipstick collection, called Color Riche. The 12-unit line, developed with Balmain’s creative director Olivier Rousteing, gleaned inspiration from three runway themes key to the fashion label.Earlier in the day, L’Oréal Paris will be backstage at the Balmain spring 2018 show.L’Oréal Paris first became a Paris Fashion Week sponsor in early 2016.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)