NEW YORK — In an industry of giants, the Extracts trade show gives smaller beauty companies a hospitable venue to get noticed. In recent years, the percentage of first-time Extracts exhibitors has grown, reaching nearly 50 percent at the spring...
NEW YORK — In an industry of giants, the Extracts trade show gives smaller beauty companies a hospitable venue to get noticed. In recent years, the percentage of first-time Extracts exhibitors has grown, reaching nearly 50 percent at the spring show. That figure was up from 38 percent from the previous year. In all, 132 companies — which includes 64 new exhibitors — showcased their wares at the natural beauty and wellness expo held at the Jacobs K. Javits Center here April 8-11. For some fledgling companies — such as the men’s grooming line Scruff New York and Naked Paint, a range of handmade body creams — Extracts marked their very first trade show. Several exhibitors commented that while traffic stalled somewhat over the weekend, they were pleased with interest they received from buyers, particularly international retailers. The event, organized by George Little Management, attracted 5,300 attendees, including buyers from Nordstrom, Bed Bath & Beyond and Target. Among the rows of established players and entrepreneurs, several new notable takes on beauty and wellness emerged.
GLITTERATI Mor Cosmetics, the Australian-based beauty company that hit U.S. soil last year, unveiled a sultry, shimmering collection called Glitterati. The line — inspired by the around-the-globe travels of its founders Dianna Burmas and Deon Iuretigh — includes four “destinations,” named Tahitian Bronze, Moroccan Gold, Ibiza Disco and Icelandic Snow. Each destination comprises a lip gloss, shimmer puff, eau de parfum, body highlighter and body cream. Prices range from $18 for the lip gloss to $40 for the eau de parfum. Fred Segal managed to get the entire line last holiday, but Mor is currently courting specialty and high-end retailers for Glitterati’s major launch this summer. Mor is stipulating that retailers buy a minimum of two destinations.
AROMACHOLOGY Fruits & Passion, a familiar sight at Extracts, introduced Aromachology, a line of products designed to create a sense of well-being through essential oils. “We’ve taken a category that has been oversaturated and fine-tuned it,” said Heather David, Fruits & Passion’s director of business development, USA. The essential oils are available in their purest form or can be blended with Aromachology’s neutral bath oil or massage oil. For those who aren’t well versed in essential oils and their benefits, Fruits & Passion concocted a range of preblended bath oils, foaming baths, massage oils and floral waters. Each product is formulated to solve a specific problem, such as the Respiratory Congestion Foaming Bath and Sore Muscles Massage Oil. The assortment of 10 Pure Essential Oils ranges from the $12 Sweet Orange (said to calm and improve concentration) to $18 for Rosewood (said to relieve anxiety). The bulk of the products sell for between $20 to $22. In June, the line will nab shelf space in all eight California-based Burke Williams stores and Whitney Chemist in New York City.SCRUFF NEW YORK Men's grooming lines can be just a little too fancy, noted Peter Tarulli, creator of Scruff New York, a new men's care collection that made its debut at Extracts. "Less is more," said Tarulli, a former district manager for The Art of Shaving, who helped open the retailer's concept store in the Time Warner Center at Columbus Circle. "Right now, this is where men are," he added, pointing to his line of seven straightforward skin care products. The line's name and minimalist packaging, ties into Tarulli's mission of creating an approachable "personal maintenance" line that tends to common skin concerns. The product assortment includes 2/Wash (mild cleanser); 2/Scrub (exfoliator); 2/Smooth (ultralight moisturizer); 2/Shave (shave gel); 2/Heal (aftershave spray); 2/Hide (eye balm) and 2/New York, a "city defense lotion" designed to manage oil and shine. The company will donate a portion of the proceeds from 2/New York to the Multiple Sclerosis Society of New York. Products, which Tarulli said are ripe for specialty shops and apothecaries, range in price from $18 to $30. The goal is to get Scruff in 40 doors by yearend.
LITTLE TWIG Extracts show first-timer Lenie Ramos dreamed up Little Twig after her sister snubbed her nose at the bubble bath Ramos had bought for her niece. A glance at the ingredient list revealed that the product contained substances that can irritate young skin. Soon after, Ramos — a graphic designer by training — got to work on formulating a mild, all-natural bubble bath. In the two years since launching Little Twig, Ramos has built a 10-item collection of natural baby products. Ramos said she consulted with pediatricians and parents to develop the formulas, which are free of mineral oil, talcum and sulfates — ingredients that can be harmful to a baby’s skin. The products, which range in price from the $6 caterpillar washcloth to the Baby Basics gift set for $44, have already found a home in high-end retailers such as Fred Segal and ABC Carpet & Home. New additions to the line include Diaper Cream: Soothe, Travel Basics Gift Pack — stocked with mini versions of baby wash, lotion, diaper cream, baby powder and a bath mitt — and Scrubby Bug Bath Mitts (available in ladybug or bumble bee). Ramos attended Extracts to introduce the brand to a wider market and attract some sizable retail accounts in the process. As part of ramping up the company’s public relations effort, she also plans on attending the upcoming Extracts shows, scheduled for Aug. 13-16 and Nov. 13-15.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)