By  on June 17, 2011

Fabrizio Freda is an avid chess player, but the demands of running the multibillion-dollar EstéeLauder Cos. Inc. business have forced him to abandon his weekly match.

Now, nearly two years into his post as president and chief executive officer at Lauder, Freda is playing the game on a much larger scale as he positions the company to advance against stalwart competitors. In the last year, in particular, Freda has issued a proverbial “checkmate” to the competition, including L’Oréal and Procter & Gamble Co.

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