NEW YORK — The Home Shopping Network is gearing up for a busy third and fourth quarter to supplement its 12 percent increase in first-half beauty sales.

Looking to get the 27-year-old television retailer to unprecedented growth are several new launches, most notably a skin care line from former Miss America, Phyllis George.

Set to debut on Oct. 18 and 19, George’s line will emphasize simplicity, inspired by tips and traditions handed down through generations. Products include a Vanishing Lines Pen and Gorgeous & Glowing Hydrating Cream, as well as cleansers, and range in price from $16.50 to $39.50.

Some Phyllis George products contain Southern Radiance Botanical Complex, a combination of lavender, yarrow, bee balm and passion flower, to soothe skin and provide moisture.

Also launching on the network is a private color cosmetics brand from DVF Studios, called Color Assets, developed exclusively for HSN.

Formulas have been developed with more mature skin in mind and do not use a high concentration of glitter, which is the main difference between the HSN version and the designer’s line that’s sold in stores such as Henri Bendel.

Central to Color Assets are color kits in modern, clear packages, which come in pink, neutral, coral and red, and contain two lipsticks, two glosses, a lip pencil and eye pencil, one blush and two highlighters. All color kits will retail for $34.95.

Lipsticks in all four colors will be sold individually at $19.95 each; a multistick lipstick kit with all four colors is priced at $49.95.

An eye kit with two eye shadows, eye pencils, mascaras and highlighters will also be presented. Eye kits are priced at $34.95. Color Assets will debut Aug. 30. Celebrity also comes in the shape of a onetime T.V. host: Leeza Gibbons. The former host of “Entertainment Tonight,” “Extra” and “Leeza” is launching Sheer Cover, a minerals powder line, slated to debut Aug. 19.

Susan Lucci will also join HSN, on Aug. 18, with Youthful Essence, a microdermabrasion skin care system she’s been promoting on infomercial network Guthy Renker. HSN will offer two additional products to the lineup, so as to create a point of difference from competitors.

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