Just a month after Frédéric Fekkai launched an at-home glaze to boost hair color and add shine, the hairdresser to the stars is unveiling another item associated with color: an at-home hair color kit, one that the company is positioning as the first prestige item of its kind.
Meridith Gray, Fekkai's executive director of marketing, said the kit was not designed to target Fekkai's salon customer. Instead, it targets at-home colorers, who make up 59 percent of the U.S. market, according to a quantitative study through Ipsos-Insight, provided by Procter & Gamble, Fekkai's parent.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)