By  on July 20, 2007

ROME — After lying low for nearly two decades, Fendi's fragrance division is set to unleash a new women's scent called Fendi Palazzo in the fall.

Fendi executives said they expect the scent to write a new chapter in the Rome-based fashion house's fragrance business. Fendi Palazzo is Fendi's first major fragrance launch in collaboration with the company's distribution partner, Christian Dior Perfumes and Cosmetics. It's also Fendi's first launch since the mid-Eighties.

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