MILAN — Ferragamo Parfums sees its newest fragrance, a September introduction called Tuscan Soul, as an avenue of entry into the spa business.
The new scent is billed as part of what the firm calls its lifestyle beauty project, which it eventually plans to spin into Ferragamo branded spas.
"This project has been interesting to develop," said Luciano Bertinelli, managing director for Ferragamo Parfums. "It's not defined as a men's or a women's scent, we are talking about a lifestyle that is the essence of Salvatore Ferragamo.
"So," he added, "it's a natural and easy step for us to build on the brand with spas."
Though Bertinelli didn't disclose the location of the first Ferragamo spa, the Ferragamo Group's Rome- and Florence-based hotels are pegged as obvious starting points.
The Tuscan Soul fragrance project is designed to capitalize on one of Ferragamo Parfums' existing monikers. The beauty firm dubbed its first-class travel kits for airlines and amenities for hotels Tuscan Soul, products that it began distributing in November 2006. That same month, Singapore Airlines signed the first license with Ferragamo Parfums to give Tuscan Soul travel kits to its first-class passengers. Since then, six more airlines have taken the products onboard, including Saudi Arabian Airlines and Aero Mexico.
Ferragamo Parfums spent 18 months developing the Tuscan Soul fragrance, a citrus-floral-woody eau de toilette that was blended by perfumer Pierre Bourdon of Fragrance Resources. The scent is meant to "capture the enchantment and the aristocratic sweetness of life in Tuscany," according to Bourdon. To that end, it was given top notes of bergamot and petit grain, a heart of magnolia blossom and orange blossom, and a base of iris flower and fig tree.
The frosted glass Tuscan Soul bottle, which was designed by Partisan du Sens, features a square base that extends up into a column, and has a honey colored cap. The Salvatore Ferragamo logo is printed in red on a silver strip at the top of the flacon.
To support the launch of the scent, Ferragamo Parfums tapped photographer Mario Testino for a print ad campaign, which depicts a man and woman embracing. Additionally, a television campaign, which was directed by Zoe Cassavetes, portrays vignettes of the Tuscan lifestyle.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)