By  on May 7, 2014

Beauty executives and retailers shared insight about success in today’s beauty market to a crowd of about 300 at Fashion Group International’s The Art of the Beauty Start Up. Held in the New York Hilton’s Mercury Ballroom on April 30, the event featured a panel of experts: Howard Kreitzman, vice president of cosmetics and fragrances at Bloomingdale’s; Peter Lichtenthal, president of Bumble and bumble and Smashbox; Paulo Limo, cofounder of IT Cosmetics; Claudia Lucas, QVC’s merchandise director for beauty, and Essie Weingarten, founder of Essie Cosmetics.

Her first day on the job, Mary Murcko, vice president and publisher at Self, introduced moderator Karen Grant, NPD’s vice president and global beauty industry analyst. Grant then opened the luncheon by asking the panel about the key attributes a brand needs to be and remain relevant.

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