By and  on June 1, 2007

They say it’s not a party ‘til something gets broken —and by those standards, the FiFi Awards and accompanying afterparties definitely fit the bill, with broken glass (at a high-profile afterparty) and broken hearts (of non-winners) abounding.

The annual awards ceremony was held this year for the first time at the World Financial Center in lower Manhattan —and proved to be astarry night in more ways than one. The celebrity contingent increased, even drawing in superstar Sean “Diddy” Combs, both a presenter and a FiFi winner.

“When I started Sean John, I had big dreams,” Combs, a first-time FiFi attendee, saidbefore the ceremony started. “From the CFDA award to this now, this is big.” Speaking of big, “I have so many ideas for fragrance I wish they could produce it quicker! I’m already on my fourth fragrance, but we’re only in production with the second one.” Speaking of production, Combs, who recently told WWD that he was considering doing a baby carriage license,seemed more on board with the idea. “I have so many kids now, it would probably be appropriate,” said Combs, who welcomed twin daughters in December.

The evening also brought out stars inspired by the overwhelming successes of recent celebrity fragrances from Combs, Sarah Jessica Parker and others. Several admitted that they’re actively looking for fragrance deals, including Paula Abdul and Zac Posen. “At the right time, [doing a fragrance] it’s definitely part of my dream and my plan,” said Posen. But the chief purpose of his appearance Thursday, he said, was to support Combs: “I’m so proud of what Sean and the Estée Lauder Cos. have built,” he added.

Donna Karan, who was the evening’s Hall of Fame recipient, admitted that she and her late husband, artist Stephan Weiss, had ulterior motives for getting into beauty: “He figured if we made it in the beautybusiness, then I wouldn’t have to sit and be designing collection after collection,” she said with a laugh.

Daisy Fuentes — whose fragrance Dianoche was nominated,but didn’t win — embodied the feelings of most also-rans with her succinct summation from the stage. “This sucks,” she said with a mock pout. “I really wanted to win!”

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