To catch a glimpse of the new guard of beauty entrepreneurs, tune in to Bravo. A number of perfectly coiffed cast members of the network’s “Real Housewives” series are eyeing beauty — along with handbags, shoes and alcohol in many cases — as a stepping stone to brand building.
“There’s a strong connection between reality TV and beauty. Most of these woman are glamorous and beautiful,” said Alisa Beyer, founding partner and chief executive officer of the brand consultancy The Beauty Company. “We know the power of TV from QVC. But reality TV is a far less-controlled medium,” said Beyer, adding that to succeed in beauty, “these women need to be beautiful, aspirational, smart and completely focused.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)