By  on April 5, 2013

To catch a glimpse of the new guard of beauty entrepreneurs, tune in to Bravo. A number of perfectly coiffed cast members of the network’s “Real Housewives” series are eyeing beauty — along with handbags, shoes and alcohol in many cases — as a stepping stone to brand building.

“There’s a strong connection between reality TV and beauty. Most of these woman are glamorous and beautiful,” said Alisa Beyer, founding partner and chief executive officer of the brand consultancy The Beauty Company. “We know the power of TV from QVC. But reality TV is a far less-controlled medium,” said Beyer, adding that to succeed in beauty, “these women need to be beautiful, aspirational, smart and completely focused.”

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