By  on May 22, 2009

The beauty game has changed and the old rules no longer apply.

That was the message from students graduating from FIT’s master’s degree program in cosmetics and fragrance marketing management during their capstone presentations held last week at the Institute’s Katie Murphy Amphitheater. With the guidance of the program’s chairman, Stephan Kanlian, students addressed new ways for brands to speak to consumers in one of the bleakest markets in decades.

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