A Manhattan-based nutritionist has teamed up with a mass market beauty company to create a line of skin care products containing antioxidants believed to have antiaging effects.
Woodridge Labs, the maker of Professional Vita-K Solution and DermaFreeze 365, has partnered with nutritionist Keri Glassman, the founder of the KeriBar, a nutrition bar company, for Skin Appétit, a five-item line formulated with Glassman’s Nutrx 8 Complex. The complex, she explained, is a combination of food extracts, minus parabens, of blueberries, cantaloupe, grape seed, yogurt, honey, fig, walnut and dark chocolate. Each item in the line contains Nutrx 8, in addition to other ingredients, such as vitamin B5, vitamin E, macadamia seed oil, vitamin C, aloe and tea tree oil.
“This is so up my alley. This is exactly what I preach to people in my practice,” said Glassman of the ingredients in Skin Appétit. “All the components work together as a unit, like making a salad.”
The line, said Joe Millin of Woodridge Labs, should appeal to those looking for natural ingredients. But the two were careful to not “Birkenstock the brand,” Glassman said.
Skin Appétit includes a Detoxifying Nutri-Cleanser, Optim-Eyes Firming Eye Gel, Nutri-Collagen Daily Moisturizer with SPF 15, Nutri-Moisture Balm Stick and a Nutri-Pro Night Serum. Each item will sell for $14.99. Products enter Rite Aid, Longs and Walgreens this March.
Glassman’s business, A Nutritious Life, will support the line with TV appearances: She is a regular contributor to the CBS “Early Show,” and appears as a beauty and health expert on Fox TV’s “The Morning Show with Mike and Juliet.” Her book, “The Snack Factor Diet,” will be released in paperback this spring and will include 10 additional pages on beauty. Woodridge is supporting the line with print and syndicated TV ads. First-year sales targets are $12 million at retail. Woodridge Labs, added Millin, is discontinuing its Virtual Laser skin care line, which launched in 2006.