Above and Beyond. It's the best way to characterize how far beauty companies are willing to go to satiate top retailers' appetites for exclusives.
"The beauty business is catching up with the retail apparel sector's discovery that it is very important to differentiate," says David Wolfe, creative director of the Doneger Group trend forecasting and buying service. "A product that is exclusive to one retailer is a valuable asset because it lures customers who are somewhat stupefied by the sea of sameness in brands that are so widely distributed that they have little or no cachet."
This September, niche perfumer Bond No. 9 is partnering with Saks Fifth Avenue to launch two new fragrances: Bond No. 9's Saks Fifth Avenue for Her and for Him. The deal marks the first time a specialty store has commissioned a fragrance company to produce its eponymous scents. "Ninety percent of the bottle is Saks' interpretations," said Laurice Rahme, owner and founder of Bond No. 9.
Amorepacific is giving Neiman Marcus a very special birthday present this July. To celebrate the luxury retailer's 100th anniversary, the South Korean skin care firm is introducing Time Response Skin Renewal Serum, a blend of 100 high-concentration healing botanical actives. To put things into perspective: Amorepacific uses only 10 ingredients in some of its products, while the Time Response line usually features between 40 and 60 active ingredients. Capitalizing on the regenerative power of the green tea plant, the reparative serum is designed to protect skin against free radicals and environmental aggressors, reduce inflammation to counter aging and increase micro-circulation.
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)