BEIJING — Foreign consumer product brands lost market share to their Chinese competitors in 2013, particularly succumbing ground in skin care and cosmetics, according to a new study by Bain & Co. and market research firm Kantar Worldpanel.
The China Shopper Report 2014 surveyed 40,000 Chinese households to find out where foreign companies gained and lost share in the personal-care, home-care, beverages and packaged food markets, while also asking about online consumption. Overall, about 60 percent of foreign brands in the study lost market share.
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