Riley Rose, Forever 21’s beauty concept, opened two stores before Christmas on Friday — one in Chicago and one at the Bridgewater Commons mall in New Jersey. That brings to eight the total number of the new format that is an offshoot of the budding beauty business at the apparel retailer.Located about 50 miles outside of Manhattan, the 5,000-square foot Bridgewater store represents the first in the greater metropolitan area — affording New York-based beauty executives a glimpse at the beauty industry’s latest beauty power player. With shopping center operators looking for new ways to pull shopper in, beauty has become the bait with growth of retailers including E.l.f. and NYX. Those familiar with the store believe it can easily churn out more than $1,000 per square foot.The other Riley Rose stores in California, Texas, Florida and Maryland. The first, Riley Rose’s flagship, opened in Los Angeles’ Glendale Galleria in September. The locations are in GCP regional shopping centers. At least three more sites are expected to open in 2018, according to market reports.Inside the pink decked out store is a young woman’s fantasy with more than 150 edgy beauty brands, Dylan’s Candy Bar treats, a food cart stocked with local resources, a selfie station, offbeat lifestyle merchandise and makeup demonstrations. A soft opening on Friday attracted not only young women but also curious Baby Boomers. A few said they were looking not only for themselves but family members, too. For the grand reveal on Saturday, Riley Rose scheduled hair demonstrations, skin-care consultations with an aesthetician and a free gift with the purchase of $40.[caption id="attachment_11081760" align="aligncenter" width="400"] Hair demonstrations were offered for the opening.[/caption]Riley Rose is the brainchild of Linda and Esther Chang, the offspring of Forever 21’s founders. After seeing dynamic gains in beauty products sprinkled into the traditional stores, the Changs decided to fill what they saw as a gap in beauty retailing. The result is a boutique that is more upscale than drugstores yet less intimidating than what many younger customers voice about the department store vibe. Service is friendly and every nook and cranny in the store is an Instagrammable moment.The beauty brands are eclectic with a heavy concentration on lines once found only on the Internet, as well as a big presence of South Korean brands. Although the beauty staff are still learning the brands themselves, they are friendly and run around the store to find items for customers. Beyond recognized brands such as Stila and Laura Geller, many of the lines are up and coming niche players. Some of the logos include Lime Crime, Winky Lux, Tony Moly, Daily Wonders, Foreo, Beauty Bakerie, Dr. G, Eco Beyond, Makeremake, Dr. Frog, Michael Todd, Jayjun, Aromatica, Lapcos, Touch in Sol, Obsessive Compulsive, BH Cosmetics, Lipland, Dearpacker, Soo Ae, Lemonhead, I Woke Up Like This, Peripera, Too Cool for School, Affect Health and Sachajuan. There are several brands touting natural ingredients. Prices range from $3 for sheet masks to more than $180 for some skin-care brands.There are endless masks with any ingredient imaginable and for any need. Hair care — including Living Proof and Briogeo — is stocked along with beauty vitamins and supplements. There is a cooler with beverages teed up with Smoothie Beauty natural and organic masks. Scattered throughout are iPads along with large TV screens promoting brands and offering beauty tips. A sink is conveniently located to wash off the myriad samples. There are outposts stocked with trending products or items to address specific issues such as blackheads.There’s more than beauty. Shoppers can find whimsical phone chargers (such as one with cactuses on the wire), socks, coffee mugs, water bottles, hosiery, pillows, phone cases, hair accessories, books, stationery and endless rows of candy. One wall is a mini Dylan's Candy Bar. Company officials at the store describe it as more of a department store for young shoppers rather than a youthful take on Sephora.Any concern that some of the obscure brands could go overlooked by shoppers was quickly dashed by a 23-year-old customer. “I go to Sephora for a specific brand. I will come here to discover new things and these are the lines all the influencers and bloggers are showing.”At Bridgewater, Riley Rose competes with a freestanding E.l.f., a Sephora that’s only a few steps away, a regional beauty player called Beauty Plus, L’Occitane, BareMinerals, Lush, Bath and Body Works, Victoria’s Secret and the beauty counters at anchors Macy’s, Bloomingdale’s and Lord & Taylor.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)