Riley Rose, Forever 21’s beauty concept, opened two stores before Christmas on Friday — one in Chicago and one at the Bridgewater Commons mall in New Jersey. That brings to eight the total number of the new format that is an offshoot of the budding beauty business at the apparel retailer.Located about 50 miles outside of Manhattan, the 5,000-square foot Bridgewater store represents the first in the greater metropolitan area — affording New York-based beauty executives a glimpse at the beauty industry’s latest beauty power player. With shopping center operators looking for new ways to pull shopper in, beauty has become the bait with growth of retailers including E.l.f. and NYX. Those familiar with the store believe it can easily churn out more than $1,000 per square foot.The other Riley Rose stores in California, Texas, Florida and Maryland. The first, Riley Rose’s flagship, opened in Los Angeles’ Glendale Galleria in September. The locations are in GCP regional shopping centers. At least three more sites are expected to open in 2018, according to market reports.Inside the pink decked out store is a young woman’s fantasy with more than 150 edgy beauty brands, Dylan’s Candy Bar treats, a food cart stocked with local resources, a selfie station, offbeat lifestyle merchandise and makeup demonstrations. A soft opening on Friday attracted not only young women but also curious Baby Boomers. A few said they were looking not only for themselves but family members, too. For the grand reveal on Saturday, Riley Rose scheduled hair demonstrations, skin-care consultations with an aesthetician and a free gift with the purchase of $40.[caption id="attachment_11081760" align="aligncenter" width="400"] Hair demonstrations were offered for the opening.[/caption]Riley Rose is the brainchild of Linda and Esther Chang, the offspring of Forever 21’s founders. After seeing dynamic gains in beauty products sprinkled into the traditional stores, the Changs decided to fill what they saw as a gap in beauty retailing. The result is a boutique that is more upscale than drugstores yet less intimidating than what many younger customers voice about the department store vibe. Service is friendly and every nook and cranny in the store is an Instagrammable moment.The beauty brands are eclectic with a heavy concentration on lines once found only on the Internet, as well as a big presence of South Korean brands. Although the beauty staff are still learning the brands themselves, they are friendly and run around the store to find items for customers. Beyond recognized brands such as Stila and Laura Geller, many of the lines are up and coming niche players. Some of the logos include Lime Crime, Winky Lux, Tony Moly, Daily Wonders, Foreo, Beauty Bakerie, Dr. G, Eco Beyond, Makeremake, Dr. Frog, Michael Todd, Jayjun, Aromatica, Lapcos, Touch in Sol, Obsessive Compulsive, BH Cosmetics, Lipland, Dearpacker, Soo Ae, Lemonhead, I Woke Up Like This, Peripera, Too Cool for School, Affect Health and Sachajuan. There are several brands touting natural ingredients. Prices range from $3 for sheet masks to more than $180 for some skin-care brands.There are endless masks with any ingredient imaginable and for any need. Hair care — including Living Proof and Briogeo — is stocked along with beauty vitamins and supplements. There is a cooler with beverages teed up with Smoothie Beauty natural and organic masks. Scattered throughout are iPads along with large TV screens promoting brands and offering beauty tips. A sink is conveniently located to wash off the myriad samples. There are outposts stocked with trending products or items to address specific issues such as blackheads.There’s more than beauty. Shoppers can find whimsical phone chargers (such as one with cactuses on the wire), socks, coffee mugs, water bottles, hosiery, pillows, phone cases, hair accessories, books, stationery and endless rows of candy. One wall is a mini Dylan's Candy Bar. Company officials at the store describe it as more of a department store for young shoppers rather than a youthful take on Sephora.Any concern that some of the obscure brands could go overlooked by shoppers was quickly dashed by a 23-year-old customer. “I go to Sephora for a specific brand. I will come here to discover new things and these are the lines all the influencers and bloggers are showing.”At Bridgewater, Riley Rose competes with a freestanding E.l.f., a Sephora that’s only a few steps away, a regional beauty player called Beauty Plus, L’Occitane, BareMinerals, Lush, Bath and Body Works, Victoria’s Secret and the beauty counters at anchors Macy’s, Bloomingdale’s and Lord & Taylor.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)