Forever 21 is launching freestanding stores called Riley Rose that will focus on beauty, home goods and accessories.The company is opening 10 Riley Rose stores in GGP retail shopping centers in 2017, with plans to open three more in 2018. “Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top-tier locations,” said Do Won Chang, chief executive officer of Forever 21. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the Millennial consumer."The statement followed a report from WWD earlier in May that Forever 21 would focus on beauty in a new freestanding store concept called Riley Rose.“Customers have come to expect lifestyle options at their regional shopping centers,” said Sandeep Mathrani, chief executive officer of GGP. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”Inside Forever 21 stores, the business sells a range of beauty products including makeup, skin care, hair care, nails, tools and K-beauty (including sheet masks). Forever 21 has its own private-label line, and also sells brands like E.l.f. Beauty and NYX.Market experts have noted that opening freestanding beauty boutiques can make sense for retailers as apparel struggles.
Retail investment analyst Jane Hali of Jane Hali & Associates, for example, said beauty is a category where fast-fashion retailers frequently play, noting that H&M has tested the idea of freestanding beauty concepts before with its East London beauty pop-up.Many new retail concepts opening up are trying to capitalize on the popularity of the category, Hali noted. “They’re going after the boutique beauty customer, which is thriving,” Hali said. “Ulta Beauty is boutique, Sephora is boutique — where you have service and the salespeople sell many brands. The customer doesn’t want to be only sold at Estée Lauder — they want the best in mascara with the best in eyeliner, and the salespeople will introduce them to brands they might not have heard of.“I see it as a growth opportunity,” Hali added.More From WWD:‘Girl Starter’ x Vera Bradley Episode to Air Tonight on TLCSkinfix’s Amy Regan on Why Mass Skin-Care Growth Is Outstripping PrestigeSunrise Ruffalo Channels Love of Things Into a Retail Project
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion