Forever 21 is losing online market share in part due to increased consumer concerns around sustainability and worker rights, according to research by Hitwise.
Forever 21 is launching freestanding stores called Riley Rose that will focus on beauty, home goods and accessories.The company is opening 10 Riley Rose stores in GGP retail shopping centers in 2017, with plans to open three more in 2018. “Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top-tier locations,” said Do Won Chang, chief executive officer of Forever 21. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the Millennial consumer."The statement followed a report from WWD earlier in May that Forever 21 would focus on beauty in a new freestanding store concept called Riley Rose.“Customers have come to expect lifestyle options at their regional shopping centers,” said Sandeep Mathrani, chief executive officer of GGP. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”Inside Forever 21 stores, the business sells a range of beauty products including makeup, skin care, hair care, nails, tools and K-beauty (including sheet masks). Forever 21 has its own private-label line, and also sells brands like E.l.f. Beauty and NYX.Market experts have noted that opening freestanding beauty boutiques can make sense for retailers as apparel struggles.
Retail investment analyst Jane Hali of Jane Hali & Associates, for example, said beauty is a category where fast-fashion retailers frequently play, noting that H&M has tested the idea of freestanding beauty concepts before with its East London beauty pop-up.Many new retail concepts opening up are trying to capitalize on the popularity of the category, Hali noted. “They’re going after the boutique beauty customer, which is thriving,” Hali said. “Ulta Beauty is boutique, Sephora is boutique — where you have service and the salespeople sell many brands. The customer doesn’t want to be only sold at Estée Lauder — they want the best in mascara with the best in eyeliner, and the salespeople will introduce them to brands they might not have heard of.“I see it as a growth opportunity,” Hali added.More From WWD:‘Girl Starter’ x Vera Bradley Episode to Air Tonight on TLCSkinfix’s Amy Regan on Why Mass Skin-Care Growth Is Outstripping PrestigeSunrise Ruffalo Channels Love of Things Into a Retail Project
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty