“At every critical juncture of my life, there’s always been someone there who says, ‘There’s no way you can do this,’” Josie Maran, founder and chief executive officer of the cosmetics company bearing her name, told the audience at WWD’s Beauty Forum. “‘You can’t be a supermodel, you’re too short.’ ‘You can’t run your own company, you have no experience.’ ‘You can’t create that line of high-performance and natural products. It’s impossible.’”
Rather than listen to the naysayers, Maran took them as a challenge, becoming a successful model and in 2007 founding Josie Maran Cosmetics, a line of high-performance natural cosmetics.
The seed for the line was planted, Maran said, in her “humble” upbringing in the San Francisco Bay Area, where she was taught from a young age to “conserve, reuse and recycle.”
“My parents also gave me another gift: saying no,” said Maran, of requests that involved money. So Maran started up her first business enterprise: a lemonade stand outside of a local vegan bakery. “That was key, because I had access to an existing consumer base, and I could offer them something unique, since the bakery only sold coffee,” she recalled. She also polled her customers for market gaps, discovering that most preferred a choice of sweeteners — so the budding entrepreneur began offering a choice of rock sugar, honey and agave. “I learned that it was really important to have a great product, and I learned the art of selling.”
Maran drew on all of these lessons when she founded her cosmetics company, she said: “Relationships, teamwork and a good attitude are the backbone of everything I do.”
Maran noted that while she had always been concerned about how the makeup she put on her skin affected her health, the concern moved front and center after she became pregnant with her daughter, and Josie Maran Cosmetics was born.
“I figured a good idea, hard work, passion, a lot of life lessons and some seed money would do it,” she said. “Little did I know I’d end up running my business out of my house, infant in hand, packing up boxes and having my mom label them.”
While she admits that there were many challenges — “I went from having it all to having my business manager tell me I had three months to figure it out or my house would be repossessed” — the upside has made it all worth it. “Especially in the last year, I’ve had success with Sephora and QVC, but what touched me the most was getting a call from the head oncologist at Cedars-Sinai [Medical Center, in Los Angeles] and having him tell me that his patients were using my Argan Oil and that he’d never seen such skin healing from chemotherapy treatments. It’s sold at Cedars-Sinai now. That’s what it’s all about to me: doing well by doing good.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews