“At every critical juncture of my life, there’s always been someone there who says, ‘There’s no way you can do this,’” Josie Maran, founder and chief executive officer of the cosmetics company bearing her name, told the audience at WWD’s Beauty Forum. “‘You can’t be a supermodel, you’re too short.’ ‘You can’t run your own company, you have no experience.’ ‘You can’t create that line of high-performance and natural products. It’s impossible.’”
Rather than listen to the naysayers, Maran took them as a challenge, becoming a successful model and in 2007 founding Josie Maran Cosmetics, a line of high-performance natural cosmetics.
The seed for the line was planted, Maran said, in her “humble” upbringing in the San Francisco Bay Area, where she was taught from a young age to “conserve, reuse and recycle.”
“My parents also gave me another gift: saying no,” said Maran, of requests that involved money. So Maran started up her first business enterprise: a lemonade stand outside of a local vegan bakery. “That was key, because I had access to an existing consumer base, and I could offer them something unique, since the bakery only sold coffee,” she recalled. She also polled her customers for market gaps, discovering that most preferred a choice of sweeteners — so the budding entrepreneur began offering a choice of rock sugar, honey and agave. “I learned that it was really important to have a great product, and I learned the art of selling.”
Maran drew on all of these lessons when she founded her cosmetics company, she said: “Relationships, teamwork and a good attitude are the backbone of everything I do.”
Maran noted that while she had always been concerned about how the makeup she put on her skin affected her health, the concern moved front and center after she became pregnant with her daughter, and Josie Maran Cosmetics was born.
“I figured a good idea, hard work, passion, a lot of life lessons and some seed money would do it,” she said. “Little did I know I’d end up running my business out of my house, infant in hand, packing up boxes and having my mom label them.”
While she admits that there were many challenges — “I went from having it all to having my business manager tell me I had three months to figure it out or my house would be repossessed” — the upside has made it all worth it. “Especially in the last year, I’ve had success with Sephora and QVC, but what touched me the most was getting a call from the head oncologist at Cedars-Sinai [Medical Center, in Los Angeles] and having him tell me that his patients were using my Argan Oil and that he’d never seen such skin healing from chemotherapy treatments. It’s sold at Cedars-Sinai now. That’s what it’s all about to me: doing well by doing good.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia