“At every critical juncture of my life, there’s always been someone there who says, ‘There’s no way you can do this,’” Josie Maran, founder and chief executive officer of the cosmetics company bearing her name, told the audience at WWD’s Beauty Forum. “‘You can’t be a supermodel, you’re too short.’ ‘You can’t run your own company, you have no experience.’ ‘You can’t create that line of high-performance and natural products. It’s impossible.’”
Rather than listen to the naysayers, Maran took them as a challenge, becoming a successful model and in 2007 founding Josie Maran Cosmetics, a line of high-performance natural cosmetics.
The seed for the line was planted, Maran said, in her “humble” upbringing in the San Francisco Bay Area, where she was taught from a young age to “conserve, reuse and recycle.”
“My parents also gave me another gift: saying no,” said Maran, of requests that involved money. So Maran started up her first business enterprise: a lemonade stand outside of a local vegan bakery. “That was key, because I had access to an existing consumer base, and I could offer them something unique, since the bakery only sold coffee,” she recalled. She also polled her customers for market gaps, discovering that most preferred a choice of sweeteners — so the budding entrepreneur began offering a choice of rock sugar, honey and agave. “I learned that it was really important to have a great product, and I learned the art of selling.”
Maran drew on all of these lessons when she founded her cosmetics company, she said: “Relationships, teamwork and a good attitude are the backbone of everything I do.”
Maran noted that while she had always been concerned about how the makeup she put on her skin affected her health, the concern moved front and center after she became pregnant with her daughter, and Josie Maran Cosmetics was born.
“I figured a good idea, hard work, passion, a lot of life lessons and some seed money would do it,” she said. “Little did I know I’d end up running my business out of my house, infant in hand, packing up boxes and having my mom label them.”
While she admits that there were many challenges — “I went from having it all to having my business manager tell me I had three months to figure it out or my house would be repossessed” — the upside has made it all worth it. “Especially in the last year, I’ve had success with Sephora and QVC, but what touched me the most was getting a call from the head oncologist at Cedars-Sinai [Medical Center, in Los Angeles] and having him tell me that his patients were using my Argan Oil and that he’d never seen such skin healing from chemotherapy treatments. It’s sold at Cedars-Sinai now. That’s what it’s all about to me: doing well by doing good.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)