By and  on April 2, 2008

LONDON — Niche beauty entrepreneur Eric Cosson has been searching to unearth unusual ingredients for his treatment brand, called Found, which is due to launch an eye serum this spring.

In January 2007, Cosson launched the two-unit line with ingredients like an enzyme extracted from oysters and a peptide that mimics the effect of snake venom.

"I consider cosmetics as being artistic and creative, like fashion and art," said Cosson, who was a financial journalist before founding the brand in 2005. "I have so many ideas, and I'm inspired by many things."

He added the brand's products are created around a particular theme. The line's day cream, for example, is called Istr, which is the Breton word for oyster. The antiaging cream includes the aforementioned enzyme, plus living seawater, bacterial extracts from underwater environments, trace elements and encapsulated vitamins.

Found's night cream, meanwhile, is dubbed Sarpa, meaning snake in Sanskrit. Its formula includes Syn-Ake, an ingredient featuring a tripeptide said to mimic how a snakebite inhibits muscular contractions.

Istr and Sarpa retail for 98 pounds and 114 pounds, respectively, or $193.56 and $225.18 at current exchange, per 30-ml. jar.

A yeast-based eye serum will be added to the brand's lineup in May and Cosson said he also is looking into using collagen from jellyfish and protein from spiderwebs for upcoming product ingredients.

London-based Found manufactures in France, and its products are sold through its Web site, foundcosmetics.com, as well as through a smattering of doors in Warsaw; Santiago de Compostela, Spain; Vienna, and Milan.

Cosson hopes to broaden the brand's distribution with an international retailer later this year. He forecasts Found will generate 50,000 pounds, or $98,780 at current exchange, in retail sales through brick-and-mortar doors, plus 20,000 pounds, or $39,519, in revenues from its Web site this year.

— Brid Costello

Fruits of Glow's Treatments


A London spa is taking a fresh approach to treatments.

Earlier this month, aestheticians at Glow Urban Spa, which is located in the chic Knightsbridge neighborhood, started whipping up skin care products based on raw fruits and vegetables for use during face and body treatments.Acai berries and acerola cherries, for example, are crushed before being massaged into skin during the 60-minute City Buster facial. The treatment is priced at 85 pounds, or $170 at current exchange.

Other treatments on the food-based menu include Raw Glow Body, featuring a mélange of honey, pomegranate and sesame seeds.

— Laura Mitchell

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