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Fragrance Foundation Collaborates With Artist Maria Loboda

The scent-based organization will cosponsor the artist's color-coded garden installation at the Frieze New York art festival.

The image that inspired contemporary artist, Maria Loboda's "Smoking Room" installation.

For its newest initiative, the Fragrance Foundation, working in partnership with Firmenich, will explore the collision between fragrance and art.

Between May 10 and May 13, the scent-based organizations will cosponsor New York-based contemporary artist Maria Loboda’s color-coded garden installation, “A Smoking Room in a Palais in Brussels as Seen From the Entrance: 1905” at the Frieze New York art festival in Randall’s Island Park.

Loboda’s work will display an exact replica of an illustration of a European interior design motif from the 19th century. That two-dimensional image will be translated into a living landscape of plants, flowers and shrubs.
Firmenich’s perfumer Honorine Blanc will create an exclusive fragrance titled “Smoking Room in a Private Palais” to evoke the ambiance of Loboda’s installation. The scent will be distributed via blotter cards throughout the outdoor exhibition.

“My work transforms the room and colors into a landscape,” said Loboda. “Then Firmenich will transform it into a vapor, very alchemistic.” Elizabeth Musmanno, president of The Fragrance Foundation added, “It is our mission to promote fragrance and art.”