PARIS — The Federation des Industries de la Parfumerie disclosed this week that exports of French fragrances, beauty products and toiletries increased by 4.2 percent in 1993 to a total of $4.08 billion (24 billion francs at current exchange rates).
Meanwhile, consumption of beauty products within France totaled $4.9 billion (28.89 billion francs) last year, an increase of 5 percent, according to the Federation, which is the leading cosmetic manufacturers’ association in France.
The Federation noted that the heaviest export growth came from Asian markets. Korea jumped 60 percent to $47.5 million, Taiwan 19 percent to $38 million, Hong Kong 10 percent to $81.2 million and Singapore 9 percent to $72.8 million. The figures are for the first 10 months of 1993.
The Federation said it will be opening offices in Hong Kong and Shanghai this summer to promote French products, observe local markets and assist French manufacturers doing business in those countries.
“In the next three or four years, China will have the same level of consumption as France,” Federation president Michel Mosser said. The Federation has assigned the Hong Kong office to cover the former British colony and southern China, while the Shanghai office will be responsible for the rest of China.
Sales of French beauty products exported to the U.S increased to $323.3 million, a 9 percent jump, the Federation reported.
Counterfeiting is also a continued concern of the group, which cited 251 convictions against perfume counterfeiters and the dismantling of 46 counterfeiting networks over the last 10 years in France.
The Federation has thrown its support behind the Longuet Law, legislation currently under consideration by the French government that would go even further in cracking down on counterfeiters. Named after Industry Minister Gerard Longuet, the new law would give French officials the right to seize bogus products at the border.
It would set the penalty for counterfeiting at 500,000 francs ($85,070), and authorize the shutdown of businesses guilty of counterfeiting, along with the seizure of their products.
While discussing the business outlook for this year, Mosser cited an industry study by Credit Lyonnais that projected a 2 percent volume gain for the cosmetics industry, including exportation. That growth rate would place the industry third in France behind pharmaceuticals and automobiles.