NEW YORK — Fresh co-founders Lev Glazman and Alina Roytberg have drawn inspiration from Asian culture for some time — with collections based on both sake and rice — so when they heard that Sony Pictures was bringing the best-selling novel "Memoirs of a Geisha" to the big screen, they jumped at the chance to develop a product line inspired by the film.
"When we were first creating the Rice and Sake lines five years ago, we read a lot about the Japanese beauty ritual, and 'Memoirs of a Geisha' was one of the books we read [for research]," said Glazman. "There is so much in the book about beauty, about the whole ritual [geishas] go through, we thought if they ever made it into a movie, it would be fabulous to create products for it."
Glazman said when he and Roytberg met with executives at Sony to discuss a partnership with the LVMH Moet Hennessy Louis Vuitton-owned brand, the chemistry between the two teams was "immediate." "Within two weeks we were moving forward," he said, adding that, "Fresh is very well-connected to the movie, it's very upscale, it's a luxury product, and the way they're approaching the movie is very upscale." The film, directed by Rob Marshall and starring Ziyi Zhang, Ken Watanabe and Michelle Yeoh, is due to hit theaters in December.
The Memoirs of a Geisha product range, on counter in September, will be a permanent addition to the Fresh lineup and is expected to do $8 million in first-year sales, according to industry sources. Glazman hopes the visibility of the film will take Fresh to new heights. "This partnership is designed to help catapult the brand to the next level," he said. "It will increase [Fresh's] visibility." The line features five products, from Memoirs of a Geisha Eau de Parfum, a blend of jasmine flower, pure rose absolute, sparkling langsat fruit and white peach, to Memoirs of a Geisha Shimmer Powder with Crushed Pearl, a translucent powder inspired by the geisha's radiant skin. It ranges from $35 for the Memoirs of a Giesha Flower Petal Mask to $48 for the eau de parfum.
Glazman said in the future, he hopes to continue to partner with films, provided that the film is a good fit for Fresh; in fact, the St. Petersburg native cited "Anna Karenina" as a story he would be proud to be associated with — should it ever hit the big screen, again. "I could see myself being strongly associated with that if it was ever made into a movie, but I have a lot of movies in mind," he said.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)