By  on September 10, 2009

Bare faces and natural hair took a backseat to the luxe colorful clothes presented at BCBG Max Azria’s show Thursday morning.

“We have so many brand new faces for the runway today. For some of the girls, this is their first show ever,” said hairstylist Bob Racine. “So we didn’t want to stylize these girls. We wanted the girls to wear the clothes, we didn’t want the clothes to wear the girls.”

To achieve the look, Racine, who was working on behalf of Phyto, created a natural part, and applied a Phyto mousse to flatten the front of the hair for a “let me see your face” look. He then used a light Phyto spray “to dishevel” locks in the back.

“The most incredible styling tool of all that we are using is confidence,” said Racine. “We styled with a loving hand and the result is an empowered woman.”

Makeup artist Lisa Butler, working on behalf of MAC Cosmetics, extended that clean, bare look to the face, using only a cream foundation to flush out the reds in the cheeks and around the nose, making mascara “the key” to the look.

Butler applied MAC’s Zoom Lash Mascara using the brand’s 205 Pro fan brush, pushing the mascara down into roots of lashes. “It looks a bit like eyeliner but there’s no line, just a blackishness.” Lips were left natural, brushed with little more than a matte conditioner.

“The girls are so young and they are all new,” said Butler. “So its better to leave them as they are.”

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