1985; Aquired Richardson-Vicks, including Pantene, Oil of Olay, Vidal Sassoon and Clearasil, for a reported $1.2 billion. Oli of Olay
1989; Acquired Noxell, Cover Girl and Navy fragrance, for a stock swap transaction valued at $1.3 billion. Model Carol Alt was an early Cover Girl.
1990; Acquired Old Spice from Shulton Co. for $300 million. P&G modernized Old Spice’s marketing and product categories.
1991; Acquired Max Factor and Betrix from Revlon for a reported $1.14 billion. Hugo Boss, Laura Biagiotti and SK-II were part of the package. Max Factor became the second pillar of P&G’s color cosmetics business.
1994; Acquired Giorgio Beverly Hills for $150 million. The signature scent of the Eighties.
1999; Launched Reflect.com, an online pure-play beauty concept that was discontinued in 2005. Reflect.com was an early experiment in customization and e-commerce.
2001; Acquired Clairol for $4.9 billion. Clairol’s business comprised hair color and care.
2001; Acquired Joy Perfume by Jean Patou and the Lacoste fragrance licenses for an undisclosed amount. A recent Lacoste launch.
2003; Acquired Wella, which included fragrances like Gucci, Dunhill, Rochas, Escada and Anna Sui, and the professional hair-care brand Sebastian, for a reported $7 billion. Wella provided entree to the professional market.
2005; Acquired Gillette for $57 billion. P&G became a force in grooming with Gillette.
2005; Acquired the Dolce & Gabbana license for at least $120 million up front and a 10 percent royalty agreement, according to market sources. After acquiring the Dolce & Gabbana license, P&G added makeup and skin care to the brand.
2007; Acquired DDF for $50 million to $90 million, according to market sources. In 2014, P&G sold the brand to Designer Parfums for an undisclosed amount. DDF represented a foray into the dermatological arena.
2008; Acquired Frédéric Fekkai for an undisclosed amount estimated to be $440 million by sources. In 2015, P&G sold the brand to a joint venture between Designer Parfums and Luxe Brands for an amount sources said was $50 million. Hair entrepreneur Frédéric Fekkai.
2008; Acquired Nioxin in a deal valued at just under $300 million, according to industry sources. Nioxin’s hair-growth technology still holds great potential according to analysts.
2009; Acquired Zirh, a men’s grooming line, for an estimated $40 million. The brand was sold to TPR Holdings.
2009; Acquired the Art of Shaving for an undisclosed amount estimated to be in the $60 million range. Inside an Art of Shaving boutique.