NEW YORK — Estée Lauder turned back to the Eden Project, an English conservatory, to glean proprietary notes for its newest scent, Beyond Paradise for Men. It had done the same last year for the women’s version. Beyond Paradise for Men will be launched in August, and it could do upward of $25 million at retail in its first year in the U.S. For more, see "Lauder to Return to Paradise".

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus