Gemini Cosmetics is adding a little French flair to its beauty assortment.
The American firm is working with Olivier Ceccarelli, global managing director and creator of Le Couvent des Minimes — a French natural bath and body brand which is owned by L'Occitane — to take the body care line into U.S. department stores this fall. (The deal is only for the Le Couvent des Minimes brand, and does not include other L'Occitane-owned brands.)
Gemini has tested the line in Bath & Body Works in a limited way over the past three years, said Frank Fazzinga 3rd, executive director of Gemini Cosmetics, who works with his father, Frank Fazzinga Jr., Gemini's chief executive officer and chairman of the board. The Bath & Body Works agreement has now concluded, and the positive American response to the line led to the company's decision to launch the brand in department stores, said Fazzinga.
"We also now have the ability to take the brand into additional countries and branch out into other wholesale distribution," he said.
Added Dana Kline, who joined Gemini Cosmetics this past spring as vice president of sales, "We believe this agreement will take the brand to the next level in the U.S." The products will enter Belk later this month, rolling out to about 30 of the retailer's doors by the end of the month. The rollout to additional department store doors — including Macy's, Dillard's and Bon-Ton — will continue through yearend 2008, when the line is expected to be in upwards of 400 department store doors, said Kline. Gemini is installing environmental fixturing in the stores, intended to give the line a shop-in-shop appearance, said Kline.
"This brand is intended to be a destination," she added.
The line's 35 stockkeeping units will range in price from $5 to $48. "This is affordable luxury," said Kline.
The Le Couvent deal also pushes Gemini's mission back on the path of what it was originally intended to be, said Fazzinga. "We took a little bit of a detour with the KISS fragrances," he said, referring to the men's and women's fragrances bearing the rock band's name and images. "We want to expand more in the fashion and upscale area of the business, such as with the Izod fragrance deal we've signed with Phillips-Van Heusen Corp. [which owns the apparel business]."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia