By  on June 15, 2011

Berlin — The chic’s in the mail in Germany. No fewer than five beauty sampling services have sprung up this spring, modeled on successful U.S. startup Birchbox, which launched its own mailbox beauty offering in September with $1.4 million in venture capital money and now has thousands of subscribers.

Start-up GlossyBox, new in March, has Kiehl’s, Elizabeth Arden, Laura Mercier, Penhaligon’s, OPI and Annick Goutal among its offerings. Its online beauty magazine, BooBox, which came out in April, lists Uslu Airlines nail polish, Philip B hair care products, Austrian skin brand Tiroler Nussöl, and Rouge Bunny Rouge makeup as sample selections. There’s also Kosmetik.de, and then Odorbox, which has already been taken over by BooBox.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus