Berlin — The chic’s in the mail in Germany. No fewer than five beauty sampling services have sprung up this spring, modeled on successful U.S. startup Birchbox, which launched its own mailbox beauty offering in September with $1.4 million in venture capital money and now has thousands of subscribers.
Start-up GlossyBox, new in March, has Kiehl’s, Elizabeth Arden, Laura Mercier, Penhaligon’s, OPI and Annick Goutal among its offerings. Its online beauty magazine, BooBox, which came out in April, lists Uslu Airlines nail polish, Philip B hair care products, Austrian skin brand Tiroler Nussöl, and Rouge Bunny Rouge makeup as sample selections. There’s also Kosmetik.de, and then Odorbox, which has already been taken over by BooBox.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)