By  on March 26, 2010

The fate of the entire fragrance business is no longer in the hands of perfumers, marketers or their bosses. It’s up to a savvy but bored and bewildered young woman with a fistful of plastic.

That was one theme that emerged from a panel discussion hosted by the Fragrance Foundation on Tuesday morning. Product development expert Ann Gottlieb moderated the trend forecasting panel, which included Judy Galloway, managing partner for G-group Market Research; Joe Magnacca, senior vice president and chief merchandising officer of Duane Reade; Camille McDonald, president of brand development and merchandising for Bath & Body Works, and Cosimo Policastro, executive vice president of Fine Fragrance North America at Givaudan.

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