The fate of the entire fragrance business is no longer in the hands of perfumers, marketers or their bosses. It’s up to a savvy but bored and bewildered young woman with a fistful of plastic.
That was one theme that emerged from a panel discussion hosted by the Fragrance Foundation on Tuesday morning. Product development expert Ann Gottlieb moderated the trend forecasting panel, which included Judy Galloway, managing partner for G-group Market Research; Joe Magnacca, senior vice president and chief merchandising officer of Duane Reade; Camille McDonald, president of brand development and merchandising for Bath & Body Works, and Cosimo Policastro, executive vice president of Fine Fragrance North America at Givaudan.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)